Social Media Marketing Manager

3 weeks ago


india Leo Digital Communications Full time

Company Overview:


Join a dynamic and forward-thinking team at Leo Digital Communications Pvt Ltd, a leading Digital media marketing company. We're committed to innovation, excellence, and delivering exceptional experiences to our customers/clients. If you're passionate about social media and driving impactful marketing strategies, we want you on our team


Job Description:

Are you a strategic thinker with a knack for engaging audiences on social media? Do you thrive in a fast-paced environment where creativity and analytics go hand in hand? If so, we're looking for a talented Social Media Marketing Manager to lead our social media initiatives and drive brand awareness, engagement, and growth.


Key Responsibilities:

Develop and Execute Social Media Strategy:

  • Create and implement comprehensive social media marketing strategies to achieve business objectives and KPIs.
  • Identify target audiences, channels, and content themes to optimize reach and engagement.
  • Stay updated on social media trends, algorithms, and best practices to inform strategy development and execution.


Performance Tracking and Analysis:


  • Track key social media metrics such as reach, engagement, conversion, and ROI using analytics tools and platforms.
  • Analyze performance data to identify trends, insights, and areas for optimization.
  • Prepare regular reports and presentations to communicate social media performance and recommendations to stakeholders.


Paid Social Advertising:


  • Collaborate with the digital marketing team to develop and execute paid social advertising campaigns that align with overall marketing goals.
  • Utilize audience targeting, ad formats, and bidding strategies to optimize campaign performance and ROI in Meta, Google, Twitter and LinkedIn Ads.
  • Monitor ad spend, budgets, and performance metrics to ensure efficient allocation of resources.


Qualifications:


  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in social media marketing, preferably in a corporate or agency setting.
  • Deep understanding of social media platforms, algorithms, and best practices.
  • Strong creative and content creation skills, with the ability to develop engaging visuals and copy.
  • Excellent communication and interpersonal skills, with the ability to engage and interact with diverse audiences.
  • Analytical mindset with proficiency in social media analytics tools and platforms.
  • Ability to multitask, prioritize, and manage time effectively in a dynamic environment.




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