Social Media Marketing Lead

4 weeks ago


india eMedEvents - Global Marketplace for CMECE Full time

Objective:

The Social Media Marketing (SMM) Lead plays a pivotal role in enhancing eMedEvents' brand visibility and engagement through strategic social media management. The incumbent will be responsible for developing and implementing comprehensive social media strategies to increase brand awareness, improve marketing efforts, and drive continuous growth.


Key Responsibilities:


Develop and implement a comprehensive social media content calendar that aligns with eMedEvents' brand identity, marketing goals, and target audience's needs.

Design and produce visually appealing multimedia content, including graphics, videos, and infographics, to engage the audience.

Monitor, analyze, and report on performance metrics from social media platforms using analytics tools to gain insights and optimize strategies.

Engage with the community by responding to comments, messages, and addressing customer service issues promptly.

Stay updated with social media trends, healthcare industry news, and competitor strategies to identify growth opportunities.

Create and implement social media campaigns aligned with eMedEvents' overall business goals.

Evaluate the effectiveness of social media efforts and adjust campaigns as needed.

Collaborate with other departments, including marketing, sales, and customer service, to ensure a cohesive brand message.

Leverage influencer relationships to increase reach and credibility.

Ensure all social media content complies with industry regulations and standards, particularly those specific to healthcare communications.

Qualifications:


Bachelor's degree in marketing, communications, or related field.

 years of experience in social media management or related fields.

Strong project management skills with attention to detail.

Proficiency in analytics tools and social media management platforms.

Excellent communication and interpersonal skills.

Additional Requirements:


Knowledge of healthcare communications regulations is preferred.



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