Demand Generation Associate

2 weeks ago


delhi, India Careerfit.ai Full time
Responsibilities:
Collaborate with marketing and sales teams to develop and execute demand generation strategies and campaigns.
Conduct market research to identify target audiences, market trends, and competitive landscape.
Create and optimize marketing content, including emails, landing pages, ads, and social media posts, to drive engagement and generate leads.
Manage and execute multi-channel marketing campaigns, including email marketing, social media marketing, content marketing, and digital advertising.
Monitor and analyze campaign performance metrics, including lead generation, conversion rates, and ROI, and provide insights and recommendations for improvement.
Utilize marketing automation tools and CRM systems to manage leads, track campaign performance, and measure results.
Collaborate with sales team to ensure alignment between marketing efforts and sales goals, and provide support in lead qualification and nurturing.
Stay informed about industry trends, best practices, and emerging technologies in demand generation and digital marketing.
Support other marketing initiatives and projects as needed.
Requirements:
Bachelor’s degree in Marketing, Business Administration, or related field.
Proven experience in demand generation, digital marketing, or related role.
Strong understanding of digital marketing channels, techniques, and best practices.
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Analytical mindset with the ability to interpret data, analyze results, and generate actionable insights.
Excellent communication, writing, and editing skills.
Creative thinker with the ability to develop innovative marketing campaigns.
Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
Collaborative team player with strong interpersonal skills.
Skills:
Demand Generation: Planning, executing, and optimizing marketing campaigns to generate leads and drive revenue.
Digital Marketing: Utilizing digital channels and tools to reach target audiences and drive engagement.
Analytics: Analyzing campaign performance metrics and providing insights for optimization.
Content Marketing: Creating and optimizing marketing content to attract and engage target audiences.
Collaboration: Working effectively with cross-functional teams to achieve marketing goals.
Preferred:
Experience in B2B marketing or technology industry.
Certification in marketing or digital marketing.

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