Marketing Manager

About Us

Founded in New Delhi, India, Esconet Technologies Limited is a leading name in IT Infrastructure solution sales and services. Formerly known as Esconet Technologies Pvt. Ltd., we transitioned to a public company in September 2023. With a goal to elevate the future of digital transformation, we are committed to providing robust, scalable, and sustainable IT solutions to our diverse clientele.

Esconet Technologies is a trusted partner for top OEMs, including Dell Technologies, HPE, VMware, Intel, AMD, NVIDIA, Cisco, Arista, Cato Networks and Microsoft. Our offerings range from Servers, GPU-based Workstations, Data Storage Systems, to Supercomputers under our own brand, HexaData. We design, develop, and deploy high-quality solutions that are tailored to meet the unique needs of businesses in SME, Enterprise, Government, and Public Sector verticals.

Key Responsibilities:

1. Marketing Strategy and Execution:

• Develop and implement comprehensive marketing strategies to enhance brand visibility for Esconet, Zea Cloud, and Hexadata.
• Take ownership of building and maintaining a strong brand image and increasing followers across digital channels.
• Actively manage LinkedIn presence through strategic content creation and regular updates on Esconet Zea Cloud and Hexadata pages to boost engagement and followers.
• Coordinate and drive marketing agencies to align their efforts with Esconet's strategic goals, ensuring timely and high-quality deliverables.
• Be responsible for driving the marketing vertical independently , bringing creative ideas and actionable execution plans to life.

1. Website and Content Coordination:

• Collaborate with website developers to keep content up-to-date, relevant, and optimized for performance.
• Coordinate with content creators to produce impactful marketing materials inc engaging posts.
• Lead in-house website marketing initiatives to highlight new services and offerings.

1. Campaign Management:

• Plan, execute, and manage targeted email campaigns to drive lead generation and customer engagement.
• Analyze campaign performance using metrics and analytics, and present data-driven insights for optimization.
• Collaborate with agencies and internal teams to develop creative and impactful marketing campaigns.

1. Event Management:

• Organize and oversee both virtual and physical marketing events, including Esconet-hosted events, OEM partnerships, and industry conferences.
• Manage the entire event lifecycle, from planning to execution and post-event analysis, ensuring maximum brand impact.

1. Social Media and Employer Branding:

• Work with the HR team to develop engaging content for employer branding on LinkedIn and other platforms.
• Strategize social media activities to strengthen Esconet's presence as an industry thought leader.
• Create and share relevant content to grow and engage our audience.

Key Requirements:

• At least 5 years of experience in B2B marketing, preferably in the IT or system integration sector.
• Proven expertise in digital marketing, content management, and event coordination.
• Strong proficiency in LinkedIn marketing, social media management, and content creation.
• Excellent coordination skills to work seamlessly with internal teams, external partners, and marketing agencies.
• Ability to independently drive the marketing strategy, take ownership of tasks, and execute them effectively.
• Self-driven, proactive, and a go-getter who can thrive in a dynamic environment.
• Proven experience in leading small marketing teams and guiding team members towards successful outcomes.
• Ability to develop ideas, plan independently, and execute with minimal supervision.
• Familiarity with marketing automation tools, content management systems (CMS), and analytics platforms.
• Demonstrated ability to think creatively and strategically, with a results-driven mindset.