Brand Manager

2 weeks ago

delhi, India Rapido Full time
About Rapido
We are India’s largest bike-taxi platform, steadily venturing into Auto, Cabs, Delivery, Rental, and more. Currently, present in ~100 cities, we are growing close to ~50% year-on-year with steady funding. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 40 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture
Rapido Cabs made its debut on May 2023, marking the commencement of its services in eight cities. Notably, Hyderabad, Bangalore, and Delhi stand out as the primary cities for this initial launch. However, the ambitious plan includes an extensive expansion to encompass over 50 cities in the coming 12 months.
Opportunities don't happen, you create them
Job Summary:
Your role is pivotal in driving our brand and success, optimization and brand cohesion is crucial. You will oversee customer engagement, consistent branding, exceptional experiences, and measurable success
Indicators. You will translate brand elements into plans and go-to-market strategies
Job Responsibilities:
Brand Strategy and Annual Planning : You will bring cross functional pods together to build on and off app communications for mapping new launches, key brand equity campaigns You will also keep an eye on brand personality and tone of voice and continue to sharpen our ‘vibe’ across touchpoints.
Campaign Design & Execution: Work with (Internal-partners) creative & media agency (External-partners) to design & develop marketing campaigns for both offline & online medium. Track the efficiency & effectiveness of the campaigns and report as and when required.
Media Strategy and Planning : Work with Media team and partners to land the right distribution strategy, co-create surround and impact associations with the team and measure and course correct performance.
Job Requirements:
2-4 years of relevant work experience of working on brands managing the communication and brand strategy. Has exposure to the creative development process, including multi-media campaign creation and execution, media planning and digital planning etc.
Having strong creative bent of mind, with ability to generate ideas to drive brand awareness and visibility
Has an analytical bent of mind and is able to understand data Cross functional team management skills to liaison with both external agencies and internal stakeholders
Experience of working in an unstructured environment and should be entrepreneurial in nature
Excellent verbal and written communication skills
Measure and report performance of marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
A creative mind geared towards problem solving
Good communication skills
What’s there for you?
As a fast growing company at a very interesting stage in its brand journey, the position gives you an
opportunity to spearhead many brand and creative initiatives. With a presence in more than 100 cities
across the country, there is a chance to understand audiences, their choices, colloquial expressions and
culture. If you’re ready to be part of our dynamic growth story, let’s get in touch.
Excited to solve challenges? Join Rapido & chase bigger milestones

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