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SAS CI 360 Consultant

4 weeks ago

Chennai, India Xerago Full time

Job Summary
We are seeking an experienced SAS CI 360 Consultant to join our team and play a critical role in managing, implementing, and optimizing customer intelligence solutions using SAS CI 360 platform.

The ideal candidate will have a solid background in marketing automation, campaign management, data-driven decision-making, and customer analytics.

This role requires strong technical expertise in SAS CI 360, excellent problem-solving abilities, and the ability to collaborate effectively with business stakeholders and cross-functional teams to drive successful marketing initiatives.

Key Roles & Responsibilities
Implementation & Solution Design :

  • Design, configure, and implement marketing campaigns and customer journeys using SAS CI 360.
  • Understand client business requirements and translate them into effective technical solutions.
  • Develop personalized marketing strategies by leveraging SAS CI 360 modules like Campaign, Engage, Discover, and Audience.

Campaign Management & Execution

  • Build, execute, and monitor multi-channel campaigns (email, web, mobile, social).
  • Ensure campaigns are delivered on time, error-free, and aligned with business goals.
  • Perform campaign testing (A/B testing, control groups, etc.) and track performance metrics.

Analytics & Insights

  • Analyze customer data to generate actionable insights and recommend improvements.
  • Use SAS CI 360 analytics capabilities to evaluate campaign performance and ROI.
  • Support marketing teams with reporting dashboards, predictive modeling, and audience & Technical Support :
  • Integrate SAS CI 360 with other enterprise systems such as CRM, data warehouses, and external platforms.
  • Work with APIs and data connectors for real-time personalization.
  • Troubleshoot technical issues, perform root cause analysis, and provide timely & Stakeholder Management :
  • Partner with marketing, analytics, and IT teams to ensure smooth execution of customer intelligence strategies.
  • Provide training, knowledge transfer, and documentation to end-users and internal teams.
  • Act as a subject matter expert (SME) for SAS CI 360 capabilities and best practices.

Required Qualifications & Experience

  • Bachelors/Masters degree in Computer Science, Information Technology, Statistics, or related field.
  • 4- 6 years of hands-on experience in SAS CI 360 (Customer Intelligence 360) implementation and support.
  • Strong expertise in campaign design, execution, and optimization.
  • Experience in marketing automation tools, customer analytics, and audience segmentation.
  • Proficiency with SQL, data manipulation, and ETL concepts.
  • Solid understanding of digital marketing channels (email, web, mobile, push notifications).
  • Familiarity with data modeling, customer journey mapping, and marketing KPIs.

Good To Have

  • Knowledge of cloud platforms (Azure, AWS, GCP) and SaaS-based marketing solutions.
  • Exposure to Python, R, or other analytics tools for advanced customer modeling.
  • Experience in API integrations and real-time decisioning engines.
  • Certification in SAS CI 360 or SAS Marketing Automation.

Soft Skills

  • Strong analytical and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Ability to manage multiple projects and stakeholders simultaneously.
  • Proactive, detail-oriented, and adaptable to fast-paced environments

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