Media Business Analysis Professional

3 days ago

Pune, India Cybage Full time

About this Position :

  • You will be BA for Media domain who will be SPOC between Clients & technical teams. You will help in Product designing & its implementation & demonstrate expertise of Media domain

Roles & Responsibilities:

  • Experience with the Media & Advertising industry (MarTech, AdTech, Publishing, Entertainment)
  • Requirement gathering, gap assessment, functional documentation & product backlog management
  • Solution building, pre-sales, working on RFPs and RFIs in the Media & Advertising domain
  • Knowledge of different tools and platforms used in the advertising, publishing and digital marketing eco-system
  • Strong analytical and problem solving skills.
  • Understand business needs and create business requirement documentation
  • Prepare client business cases, requirement understanding documents etc. as required.
  • Understand systems, processes, flow diagrams, as-is v/s to-be functionalities
  • Support projects throughout the development life cycle
  • Participate in UAT
  • Participate in RFPs, RFIs and prospect meetings
  • Build competitive proposals which includes solutioning of Adtech and MarTech ecosystem
  • Proficiency in verbal and written communication.
  • Ability to review other documents, test cases, and test plans.
  • Evaluate business requirements submitted by Product Management.
  • Collaborate with development and other stakeholders to assess requirements.
  • Anticipate and address risks, gaps, and concerns.
  • In addition to functional expertise, demonstrate an inclination toward technical understanding.
  • Willingness to acquire proficiency in new tools and technologies.
  • Provide accurate sizing estimates for new requirements promptly.
  • Review change requests and manage the Product Backlog.

Functional Analyst Skillset : -

  • Demonstrate extensive functional knowledge of managed products and projects.
  • Exhibit strong analytical and problem-solving skills with a proactive learning approach.
  • Serve as the functional Single Point of Contact (SPoC) for assigned activities.
  • Identify and pre emotively address risks, devising mitigation strategies in advance.
  • Regularly update and engage stakeholders with timely project/product status reports.
  • Collaborate with technical teams in solution design activities.
  • Analyse processes and ascertain areas for process improvement.
  • Proficiently manage critical situations, driving them towards result.
  • Translate requirements into relevant documents such as Functional Specifications Reports (FSR), Use Cases, and High-Level Sequence Diagrams.
  • Possess excellent communication, documentation, and presentation skills.
  • Demonstrate proficiency in Root Cause Analysis, Gap Analysis, and Impact Analysis.

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