Head of Sales

Job Title:National Sales Head – Mens Garment /Textile Division (PAN India)Department: Sales & Distribution for Mens GarmentsReporting To: Managing Director / CEOLocation: Head Office Ludhiana / Travel PAN India---Job Summary:The National Sales Head will lead the PAN India sales operations for the Mens Garment sales & Distribution business. The role involves developing and managing distributor networks, driving sales growth, ensuring profitability, and building a high-performing sales team. The candidate must bring strong B2B distribution experience and demonstrate the ability to consistently add one new distributor per month while maintaining a gross profit (GP) margin of at least 25%.---⚙ Key Responsibilities (JD):1. Distribution Expansion:Appoint and onboard a minimum of 1 new distributor every month across key regions.Identify and develop high-potential markets for new distribution channels.2. Sales Strategy & Target Achievement:Develop and execute the national sales strategy aligned with company goals.Achieve monthly and annual sales targets while maintaining 25% GP.3. Team Leadership:Manage, motivate, and guide regional & area sales managers.Conduct weekly performance reviews and pipeline meetings.4. Pricing & Margin Control:Ensure consistent pricing policies across regions.Negotiate with distributors to secure margins above 25%.5. Market Intelligence & Competitor Analysis:Track competitor products, pricing, and market share trends.Provide actionable insights to management for strategy refinement.6. Sales Operations & Reporting:Implement CRM / MIS reporting system for real-time performance tracking.Submit weekly and monthly reports on sales, collection, and distributor health.7. Brand Development Support:Coordinate with the marketing team for promotions, exhibitions, and brand campaigns.---Key Result Areas (KRAs):KRA Description Weightage (%)Distributor Network Expansion Minimum 1 new distributor per month 25%National Sales Revenue Achievement of monthly/quarterly targets 25%Gross Profit Margin Maintain 25% GP across regions 20%Team Management Training, motivation, and performance of sales team 15%Collections & Payment Discipline Ensure 95% collections within agreed credit terms 10%Reporting & Data Accuracy Timely MIS submission and CRM updates 5%---Key Performance Indicators (KPIs):KPI Target / BenchmarkNew Distributor Appointments 12 per year (minimum 1 per month)Sales Growth ≥ 20% YoY increaseGross Profit Margin ≥ 25% consistentlyDistributor Retention Rate ≥ 90%Sales Team Retention Rate ≥ 85%Average Order Value Increase by 10% every quarterCollection Efficiency 95% within credit periodCustomer Satisfaction (Distributors) ≥ 8/10 ratingNumber of Regional Review Meetings 1 per month per regionReporting Compliance 100% on-time submission---Performance Scorecard (Quarterly Evaluation)Parameter Weightage Target Achievement Score (0–10) Weighted ScoreDistributor Expansion 25% 3 new distributorsSales Target Achievement 25% 100% of goalGross Profit Maintenance 20% ≥25% GPTeam Performance 15% 90% team target achievementCollections & Credit Control 10% 95% on-time collectionReporting & Discipline 5% Weekly updates on timeTotal 100% /100Performance Rating Scale:⭐ 90–100 = Outstanding75–89 = Exceeds Expectations60–74 = Meets Expectations⚠ 45–59 = Needs Improvement❌ Below 45 = Unsatisfactory---Qualifications & Experience:Graduate / MBA in Marketing, Sales, or Textile ManagementMinimum 10+ years experience in Garment Sales distributionProven track record of handling PAN India distributorsStrong negotiation, leadership, and communication skillsWillingness to travel extensively---Compensation & Incentives:Fixed CTC + Performance-based Incentive on:Distributor additionsGP above 25%Sales milestones (quarterly bonus)