Senior Social Media Manager
1 week ago
### Job Description: Senior Social Media Manager
**Position Overview: **
The Senior Social Media Manager is responsible for developing and executing comprehensive social media strategies that enhance brand visibility, drive engagement, and foster community growth. This role requires a strategic thinker with a deep understanding of social media platforms, trends, and analytics, capable of leading a team and collaborating cross-functionally to achieve business objectives.
**Key Responsibilities : **
1. **Strategy Development: **
- Develop and implement a holistic social media strategy aligned with the company's marketing and business goals.
- Identify target audiences and create tailored content strategies for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
2. **Content Creation and Management: **
- Oversee the creation, curation, and management of all published content (images, videos, written posts).
- Ensure content is on-brand, consistent in style and quality, and optimized for each platform.
- Develop a content calendar to plan and schedule posts in advance.
3. **Team Leadership: **
- Lead, mentor, and develop a team of social media specialists and coordinators.
- Provide clear direction, feedback, and professional development opportunities for team members.
- Foster a collaborative and creative work environment.
4. **Community Engagement: **
- Monitor social media channels for engagement opportunities and respond to customer inquiries and comments promptly.
- Build and nurture relationships with key influencers and brand advocates.
- Manage and mitigate any social media crises or negative interactions.
5. **Analytics and Reporting: **
- Track, analyze, and report on social media performance using analytics tools.
- Provide insights and recommendations to improve engagement, reach, and ROI.
- Stay informed about emerging trends, tools, and best practices in social media.
6. **Campaign Management: **
- Plan and execute social media advertising campaigns.
- Collaborate with the marketing team to integrate social media efforts with broader marketing initiatives.
- Manage budgets and allocate resources efficiently.
7. **Collaboration: **
- Work closely with other departments (e.g., marketing, PR, product development) to ensure cohesive messaging and branding.
- Coordinate with external agencies, freelancers, and partners as needed.
**Qualifications: **
- Bachelor's degree in marketing, Communications, Business, or a related field.
- Minimum of 7-10 years of experience in social media management, with a proven track record of success.
- Strong understanding of social media platforms, analytics, and tools.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong leadership and team management skills.
- Ability to work under pressure and manage multiple projects simultaneously.
- Experience with social media advertising and paid campaign management.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
**Preferred Skills: **
- Experience in a similar role within the (industry specific to the hiring company).
- Knowledge of SEO and web traffic metrics.
- Familiarity with graphic design and video editing software.
interested Candidates can send their resume to
For more details, you can visit our website: Aces Global Consulting Pvt. Ltd.
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