Senior Brand Manager

Found in: Whatjobs IN C2 - 2 weeks ago

Delhi, India Games24x7 Full time
Introduction

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gamingcompany, offering awesome game playing experiences to over 100 million players through ourproducts - RummyCircle, India’s first and largest online rummy platform, My11Circle, thecountry’s fastest growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when twoNew York University trained economists Bhavin Pandya, and Trivikraman Thampy met at thecomputer lab and discovered their shared passion for online games. We’ve always been atechnology company at heart, and over the last decade and a half, we’ve built the organisationon a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificialintelligence, and machine learning to provide immersive and hyper-personalised gamingexperiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and MalabarInvestment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantlyinnovating and offering novel entertainment to playersOur 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, NewDelhi, Miami, and Philadelphia

Who are we looking for?Position Title: Senior Manager - Brand MarketingRole Summary

The individual will play a critical role in devising creative and communication strategy fordriving new user acquisitions. He/she will work to understand the Target Audience andconsumer insights, ideate effective & innovative campaigns and take responsibility for endto end execution of the campaigns. He/she will work across all levels and departments ofour organization to find what make us unique and communicate it to the world.

Job Responsibilities

 The individual will be devising communication strategy appropriate for differentbusiness goals. End to end planning and execution of innovative marketing campaigns, fromcollaborating with cross functional teams to understand on-going businessrequirements, working out how consumer/ category insights feed intocommunication strategy, briefing creative and media agencies, formulating mediaplans and creative asset development, collaborations, driving innovations and 360degree brand interventions, and analyzing campaign performance to plan futurecourse of action The individual will work closely with the digital marketing team and will beresponsible for overseeing the creative production and digital campaignperformance. The individual will work closely with PR and Social media teams to improve onlinebrand presence. The individual will need to work closely with product team to give creative inputs forimproving funnel journey.

 The individual will need to identify growth potentials for the brand and sourcestrategic and tactical sources for the same.Key Functional Competencies Proposition Development Experience in crafting marketing campaigns that drive awareness and buildconsideration and preference for the brand Experience in handling brand budget and a very good understanding of mediaplanning across ATL, digital and OOH Excellent ability to mine and interpret data to drive well informed strategies. Deep knowledge in performance marketing funnel Strong understanding of the Digital Marketing ecosystem & skillsets for the same Experience in leveraging social media platforms for brand growthKey Behavioural Competencies Excellent project management skills- Can drive multiple high priority projectsparallelly Cross functional team management skills to liaison with both external agencies andinternal stakeholders Execution Excellence and Bias for Action.

Qualifications MBA 6-8 years of work experience working in a Brand role.o Experienced in strategy planning & execution of big budget marketing campaigns Experienced in media planning and Digital, ATL & BTL media buyingo Strong understanding of the Digital Marketing ecosystem & skillsets for the sameo Has closely worked with creative and media buying agencies Exceptional problem solving and analytical skills Experience of working in an internet company is preferred Extreme attention to details Up-to-date with latest trends and marketing best practices

Location: Mumbai | Position: Full Time

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