Senior Brand Manager

3 weeks ago


Delhi NCR, India iimjobs Full time

  • Team role Responsible for managing the P&L of category(s)/ brand(s)
  • Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs
  • Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies
  • Develop and provide effective Product, Packaging & communication briefs to internal & external agencies
  • Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,
  • Carry out efficient Media planning and execution across all mediums
  • Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams
  • Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs


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