Senior Brand Manager
3 weeks ago
Clove Dental is seeking an experienced Head of Brand & Marketing to spearhead our marketing strategies and enhance our brand presence in the healthcare industry. The ideal candidate will bring a robust background in healthcare, lifestyle, or FMCG industries, with a proven track record of developing successful marketing campaigns and managing brand growth. As a key leader in our organization, you will be instrumental in designing 360° media campaigns, managing creative communication, and ensuring our brand message is consistent and powerful across all channels.
Key Responsibilities:
Strategic Campaign Management: Design and curate innovative 360° media campaigns that enhance brand recognition and contribute significantly to the top of the marketing funnel.
Creative Communication Oversight: Manage and direct all creative communications across multiple platforms including Social Media (Facebook, Instagram, YouTube, LinkedIn), WhatsApp promotions for registered patients, and gamification campaigns on the website.
Branding and Signage Coordination: Oversee the branding and signage across all Clove Dental clinics to ensure a consistent and engaging visual presence.
Public Relations and Reputation Management: Develop and maintain a positive brand image through effective PR strategies and reputation management.
Brand Partnerships: Foster strategic alliances and collaborations that enhance brand visibility and upliftment.
Required Skills and Qualifications:
Professional Experience: Minimum of 10 years in marketing roles within the healthcare, lifestyle, or FMCG sectors.
Educational Background: Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree is preferred.
Digital Marketing Expertise: In-depth understanding of digital marketing tools and analytics to monitor and report on campaign performance.
Budget Management: Strong analytical skills with a flair for numbers, particularly in managing budgets and calculating ROI.
Leadership and Collaboration: Exceptional leadership skills with the ability to manage and inspire a team; excellent collaboration skills to work across departments and with external partners.
Communication Skills: Outstanding verbal and written communication skills.
Additional Information:
This role offers a dynamic work environment where you will be at the forefront of dental healthcare marketing. You will have the opportunity to work with a team of dedicated professionals and contribute to our mission of delivering exceptional dental care.
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