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Marketing Lead

2 months ago

India U GRO Capital Full time

We are seeking a dynamic and experienced Marketing Lead to oversee and drive our marketing functions. The ideal candidate will have a strategic vision and the ability to execute comprehensive marketing strategies across various channels. As a Marketing Lead, you will play a pivotal role in shaping our marketing initiatives and ensuring they align with our business objectives.

Key Responsibilities:

  • Strategic Oversight: Provide strategic oversight for all marketing functions, including product marketing, events, social media, Online Reputation Management (ORM), and owned digital assets.
  • Marketing Strategy Development: Develop and execute overall marketing strategies that align with our business goals.
  • Team Coordination: Work closely with business teams to ensure marketing initiatives are integrated and support overall business objectives.
  • Team Management: Oversee the marketing team, ensuring effective collaboration and coordination with external agencies to deliver on marketing goals.
  • Performance Monitoring: Monitor and analyze the performance of marketing campaigns and initiatives, making data-driven decisions to optimize outcomes.
  • Brand Management: Ensure consistent brand messaging and positioning across all marketing channels and materials.

Experince & Qualifications:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • 10-12 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
  • Strong leadership skills with experience managing marketing teams and coordinating with external agencies.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Experience in managing budgets and resources effectively.