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Associate - Campaign Operator

4 months ago

tamil nadu, India AstraZeneca Full time
Job Title - Associate - Campaign Operator
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work.
Who we are:
The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ’s value and providing new capabilities.
What we do:
A trusted partner to the business, we’re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we’re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.
How we do it:
Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.
Why we love it:
As a growing multi-national company, there’s so much potential to develop. Embrace opportunities at a global business that’s facing new and varied challenges. This is the place to build an exemplary, international CV.
A fun place to be, we’re creating community hubs that build partnerships, not just working relationships.
We’re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.
We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process – making it easier to get vital repeatable services done – for our patients, for our customers, for our teams.
We focus on providing exceptional value that contributes to our company’s success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients. With the accomplishments, commitment and passion that you bring, I’m excited about what we will achieve together towards realizing AstraZeneca’s bold ambition.
ABOUT THE ROLE
Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.
Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.
Raise issues and/or improvement opportunities to the Campaign Operations Team Lead
Collaborate regularly with the Email/Content Build Team, Systems Team, Reporting Team, and eMail PMs to ensure all tasks related to a campaign are thoroughly thought through during the campaign life cycle; including monitoring for ongoing campaigns
Role and Responsibilities
Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines
Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, leveraging existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites
Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)
Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will minimally include a test checklist
Assist, and where appropriate resolve campaign issues
Generate target ‘list pulls’ upon request
Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.
Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency
Execution of Adobe strategy for drip Email IP Reputation Impact testing through review and monitoring (for example: ‘throttling’ of an email population into smaller components)
Content Deployment: deploy campaign content as detailed in the Campaign Plan
Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations.
Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations.
Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching
Essential Skills and experience
3 to 5 years of experience in campaign development using Adobe Campaign/Neolane
Experience in gathering and documenting requirements for marketing applications
Full life cycle implementation experience using various SDLC methodologies
Excellent communication skills in both verbal and written English
Strong customer service focus
Engaging and friendly personality
Collaborative, flexible and a team player
Desirable Skills and experience
Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
Experience with marketing customer data models
WHY JOIN US?
We’re a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.
We’re not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it’s because we make a significant impact. Everything we do matters.
SO, WHAT’S NEXT?
Are you already envisioning yourself joining our team? Good, because we’d love to hear from you Click the link to apply and we’ll be in touch as soon as we can.
WHERE CAN I FIND OUT MORE?
Our Social Media, Follow AstraZeneca on LinkedIn are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.