Social Media Executive

2 months ago


Noida, India Techsaga Corporations Full time

Job Title: Social Media Executive


Responsibilities:

  • Train and manage a team of social media specialists to ensure optimal performance.
  • Create sharp, memorable, and action-oriented written content that drives engagement.
  • Collaborate with videographers and multimedia designers to produce engaging, visually appealing posts.
  • Optimize content for distribution across various social media platforms.
  • Schedule posts for release at optimal times to maximize reach and engagement.
  • Monitor user engagement and feedback on posts, responding where necessary and adjusting strategy as needed.
  • Analyze the performance of social media content and provide regular reports on metrics and outcomes.
  • Ensure the secure maintenance of all social media account login credentials.
  • Stay up-to-date with changes and updates to key social media platforms and tools.
  • Explore and evaluate new social media platforms for potential strategic use.


Requirements:

  • Bachelor’s degree in Marketing, Communication Studies, Journalism, Creative Writing, or a related field.
  • Proven experience as a Social Media Executive or in a similar role.
  • Extensive knowledge of major social media platforms and a deep understanding of their algorithms.
  • Proficiency with Hootsuite and its integrations for managing multiple accounts.
  • Strong knowledge of paid advertising processes across social platforms.
  • Excellent ability to write authoritative, persuasive, and engaging content.
  • Flexible writing style adaptable to different platforms and audiences.
  • Familiarity with engagement metrics and the ability to draw actionable insights from them.
  • Creative thinker with a passion for exploring new ideas and trends.
  • Willingness to work occasional overtime to accommodate different time zones.


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