Marketing Head

2 days ago

Baner, India B.U. Bhandari Motors Pvt. Ltd Full time

Qualification o Basics: MBA / PGDBM

o Experience (type of): Minimum 5 – 6 years' only from Automobile dealership industry

o Specialized Knowledge: Clear thinking capabilities, Ability to align activities towards goals and Sales targets, Communication skills, Customer oriented attitude, Ability to coordinate with external agencies, team player, ability to handle customer queries/complaints, analytical skills, Event management skills, knowledge of digital marketing activities.

Job Role :

Planning of a marketing calendar & lead generation activities

 Detailed planning of ATL and BTL activities for dealership to achieve targeted prospects. Should be done in coordination with marketing communications team of MBIL.

 Inputs from sales team + market for the planning the enquiry target and test drive plan.

 Planning of all lead generation activities and further close follow up with HOD CRM for enquiry registration in the system.

 Optimum use of the available resources to be made.

 Planning to focus upon the minutest details of the market – product – competitor activities.

 Management and updation of dealership website and making effective use of website for information to customers and enquiry capturing.

 Management and usage of dealership social media platforms as per MBIL directives.

Execution of the activities

 Execute activities to achieve desired results.

 Enquiry reporting to MBIL as per the directives.

 Coordinate closely with MB team for any support.

 Ensure adherence of CI guidelines while executing all activities.

Feed back to MBIL Marketing team + Dealership

 On marketing activities + sales update  On competitor activities

 On activities executed by MBIL such as events + ad campaigns

 Prepare a post activity report after each event on 'Things gone right" & "Things gone wrong"

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Marketing Head