Performance Marketing Manager

6 months ago

thiruvananthapuram, India sugar.fit Full time

Who Are We?


Founded in 2021, Sugarfit, is a collective of passionate pioneers, united by a singular vision: to tackle diabetes through evidence-based approaches and personalized metabolic care.


Think of us as architects of holistic wellness. Our Personalised evidence-based path to Type 2 and Pre-Diabetes Reversal & management focuses on sustainably getting your blood sugar levels under normal range (HbA1c below 6.5%) and helping you maintain that for the long term by gradually reducing and eventually eliminating reliance on active medications. Fueled by $11 million in Series A funding from renowned investors like Cure.fit, Tanglin Venture Partners, Endiya Partners, and MassMutual Ventures, we're on a mission to transform how people manage their health.


In other words, we do not settle for management; we engineer reversal.


It is a bold ambition, demanding a bold approach. And that's where you come in.


What Do We Do?


Sugarfit transcends a singular product; it is an ecosystem of transformation. Our expert led team leverage three things for the best outcomes:


  • The precision continuous glucose monitoring (CGM)
  • The intelligence of machine learning
  • The wisdom of medical science.


Profile Snapshot


  • Own end-to-end performance marketing, from strategic planning to hands-on execution.
  • Measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations.
  • Conduct market and competitive research to identify opportunities and enhance campaign effectiveness.
  • Build creatives that enhance performance metrics and execute multiple experiments as planned.
  • Foster a culture of experimentation, Plan, execute, measure, and optimize campaigns based on data-driven insights.
  • Demonstrate strong analytical abilities to optimize both marketing campaigns and overall product user experience.
  • Develop and manage long-term marketing budget projections, ensuring effective resource allocation for strategic growth.
  • Have managed the scale of 1CR INR+ monthly spends
  • Experience in strategising organic growth for products - SEO, ASO, Referrals, content marketing etc



Must Haves:

  • Minimum 2-4 years of experience in Performance Marketing.
  • Hands-on experience with Meta marketing and Google, and Twitter.
  • Hands-on experience with analytics tools such as Google Analytics, and Appsflyer. Ability to extract meaningful insights from data to inform marketing strategies and campaign optimizations.
  • Proven experience in designing and executing A/B experiments to test and refine marketing strategies.


Good to Haves:

  • Proficient in driving landing page optimization initiatives as an integral part of the user funnel conversion process.
  • Additional experience of running app campaigns would be a plus.

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