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The marketing team leader oversees daily marketing operations and projects to enable the company to develop effective growth strategies that align with its long-term vision.Specific Experience - Proven leadership and 360-degree marketing experience Accountability - The Marketing Team Leader is accountable to the Marketing Group LeaderResponsibilities Develop strategies and tactics to promote our company and drive qualified traffic to the website. Deploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation, copywriting, performance analysisProduce valuable and engaging content for our website and blog that attracts and converts our target groupsBuild strategic relationships and partner with exhibitors, agencies, and vendorsOversee marketing material, from website banners, creatives, and emails to hard copy brochures and other promotional material.Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.Analyze consumer behavior and adjust email and advertising campaigns accordingly.Partner with universities to promote our brand among various student-run teams.Strategize with our content collection team and lead various content collection activities with videographers and photographers.Collaborate with various internal teams, such as Engineering, Production, HR, and IT, to amplify our marketing activities and strengthen our brand across the nation.Optimally manage the marketing team & tasks Must have skill in GA, Data Management(Excel), task management applications