Specialist - Marketing and Communications

3 weeks ago


Delhi, India Mahindra Logistics Full time
Job description
Role:
As an Assistant Manager, you will play a pivotal role in driving internal and external communication strategies for our Mobility, B2B Express, and Cross Border Logistics verticals. We are looking for a candidate who has experience in internal communication (employee engagement) and business marketing, you will be responsible for crafting and executing strategies that enhance our brand's visibility, strengthen market positioning, and drive engagement with our target audience and in turn, generate revenue through marketing efforts. Your creative inclination will be crucial in ideating and executing innovative and engaging brand campaigns by coordinating with internal and external teams and agencies.
Scope:
1. Strategic Planning and Execution:
Conceptualise and execute comprehensive internal and external communication strategies aligned with organisational goals.
Develop and implement employee branding campaigns to engage, inform, and educate the workforce.
Plan, edit, and curate content for diverse communication channels.
Collaborate with creative agencies to execute campaigns across various platforms.
Collaborate with cross-functional teams to ensure campaigns are executed effectively and aligned with brand guidelines.
2. Employee Engagement and Brand Communication:
Initiate the ideation, planning, and execution of marketing campaigns to drive brand awareness and engagement.
Communicate organisational initiatives and projects to employees and stakeholders effectively.
Manage engagement platforms and newsletters to foster a cohesive community.
Ensure consistency in communication across various mediums and departments.
Collaborate with stakeholders to gather and leverage inspiring employee stories, developing tailored communication plans.
Create and oversee compelling content for external communication channels, such as social media, newsletters, magazines, and advertising.
3. Business Marketing:
Develop and execute marketing strategies to enhance visibility and market positioning for Mobility, B2B Express, and Cross Border Logistics verticals.
Collaborate with sales and product teams to align marketing efforts with business goals.
Plan and implement marketing campaigns across various channels, including digital, print, and events.
Monitor and analyse market trends and competitor activities to identify opportunities for growth and differentiation.
Create and manage content for marketing materials, including brochures, presentations, and case studies.
Requirement:
A bachelors degree in communications, Marketing, or a related field. A Masters degree or MBA is a plus.
Additional certifications in Marketing Strategy, Digital Marketing, Brand Management, or Communications are beneficial.
Minimum of 5 years of extensive experience in communication management roles.
Proven track record in leading and implementing successful employee engagement initiatives and brand campaigns.
Advanced ability in content creation, management, and strategic communication planning.
Role: Brand Management
Industry Type: Courier / Logistics (Logistics Tech)
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate

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