Senior Manager

2 weeks ago


Delhi, India Swiggy Full time
Way of working: Remote -

The employee needs to come down to office once a quarter for a week.

Job Title:

Senior Manager, Media Planning and ExecutionDepartment:

Brand MarketingReports to:

Director of MarketingDirect Reportee:

One Media lead (asst Manager)

Summary:Leads the development and execution of media plans for assigned brandsWorks with cross-functional teams to ensure that media plans align with overall marketing goalsMonitors and evaluates the performance of media plans and makes adjustments as neededManages a team of media planners, analysts, agencies and internal brand and category stakeholdersDrives growth metrics for Instamart, groceries and assigned brands wrt brand influencesLead 3rd party partnership associations to drive brand awareness

Responsibilities:Develop and execute media plans for assigned brandsManage media budgets and negotiate media contractsConduct market research and analyze competitive landscapeDevelop and implement media strategies that reach target audiencesMonitor and evaluate the performance of media plansManage a team of media planners and analysts

Qualifications:8+ years of experience in media planning and executionProven track record of developing and executing successful media plansStrong analytical and problem-solving skillsExcellent communication and interpersonal skillsAbility to work independently and as part of a team

Skills:Media planning and buyingMarket researchCompetitive analysisBudgeting and negotiationPerformance measurementTeam leadership

Benefits:Opportunity to work with a talented team of professionalsChance to make a significant impact on the marketing front for the fast growing grocery services within Swiggy


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