Marketing Effectiveness Product Manager

4 weeks ago

bangalore, India Diageo Full time

Description

:

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. 

Role Dimensions

Financial

The role may be budget owner for cost centres in the remit.

Market Environment / Complexity

We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world. 

We are both a distributed team bringing together coordinated decision- making for Diageo, as well as a local team supporting markets to be daring and relevant to their consumers.

Leadership Responsibilities

Be a great business partner to the Analytics & Insights Leadership team and their direct reports, customers of the Global Digital Team and Marketing colleagues - through building great relationships, supporting and challenging with skill & holding leaders to account for full delivery. Willingness and integrity is a requirement.

Influencing skills are critical as this role work with existing teams and external resources and be able to influence at all levels of the business from Analysts to CMO. 

Ability to generate ideas, driving decisions through sophisticated analysis, often requiring creativity to find a solution around a business issue; ability to think in the future and anticipate trends and opportunities and position against this to deliver future value.

Manage and educate the Data/Analytics/Insights team from a functional perspective and demonstrate outstanding leadership around the Diageo values and behaviours.

Purpose of Role

Handle the DA&I team responsible for supporting the marketing efficiency predictive & prescriptive products (Sensor & BDM).

Build and evolve a self-service ecosystem which enables the democratisation of analytics. 

Own the product strategy and roadmap.

Implement and evolve outstanding approach to reporting & data enablement through a robust and consistent improvement process.

Top 3-5 Accountabilities

Partner closely with key stakeholders to understand business challenges and develop appropriate data analytics, models, reporting and visualization solutions to address them.

Own an analytics product feature and release roadmap based on business strategies, in-depth data analysis, and a clear understanding of business and end user needs.

Drive value-based prioritization by assessing the benefits of different data product solutions and the trade-offs between customer needs, technology requirements and costs.

Collaborate with technical partners that help facilitate strategic goals and drive business plans, road maps, and requirements.

Drive utilisation and adoption of analytics products within specific functions and effectively communicate value drops to customers and potential users.

Qualifications and Experience Required

12+ experience in Data/Analytics.

Master’s degree in information technology, computer science, economics, statistics, engineering or equivalent

confirmed experience in enterprise data analytics, reporting, and data products within a CPG. 

2+ years of complex leadership experience in leading cross-functional, highly analytical, and technical teams and enterprise-wide programs, operating and influencing effectively across the organization and within sophisticated contexts.

Experience with analytic techniques, such as factor analysis, predictive modelling, logistic regression, cluster analysis, segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising efficiency, consumer profiling, marketing mix and ROI measurement

2+ years of relevant product or program management experience in B2B wholesale distribution, e-commerce, finance, retail, operations, and/or business management/collaborating with a confirmed history of delivering results. 

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Bangalore Karle Town SEZ

Additional Locations :

Budapest

Job Posting Start Date :

2024-01-17

  • Product Marketing Manager

    1 month ago

    bangalore, India Power Integrations Full time

    Description Product Marketing Manager, Bangalore, India Responsibilities Drive demand creation and implement the product marketing strategy for motor drive solutions. Gather, compile and report market intelligence including trends, competition, and key market requirements. Articulate regional specific use cases and needs and define...

  • Product Marketing Manager

    2 days ago

    bangalore, India Swiss Re Full time

    Product Marketing Manager, P&C Solutions Summary of the Job Purpose:  As a product marketing manager, you are responsible for making Swiss Re P&C products & solutions “fly-off the shelf.”  This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our...

  • Product Marketing Manager

    1 month ago

    bangalore, India Instawork Full time

    We are seeking a highly driven Product Marketing Manager to join our team at Instawork. As the Product Marketing Manager, you will become the expert on Instawork’s product suite, differentiators, customers and competitors  for the B2B (Instawork Partners) and job seeker (Instawork Professionals) side of the marketplace. You will develop this...

  • Product Marketing Manager

    2 days ago

    bangalore, India GoWin Full time

    Job Title: Product Marketing Manager Experience: 5+ Years Location: Bangalore, India Job Type: Full-Time Job Brief Join one of our prestigious client’s dynamic team as a Product Marketing Manager where you'll be the driving force behind our AC-DC and motor drive IC products in India. Your role will be pivotal in shaping our product marketing...

  • Product Marketing Manager

    23 hours ago

    bangalore, India Bookee Full time

    What makes you a perfect fit:3-5 years of work experience.SaaS PMM experience focusing on the US market.Strong interpersonal and communication skills.Ability to work independently, and manage multiple projects simultaneously.Bachelor’s degree in engineering. MBA preferred.What will you do:Subject matter expertise: develop subject matter expertise in terms...

  • Product Marketing Manager

    2 days ago

    bangalore, India Bookee Full time

    What makes you a perfect fit: 3-5 years of work experience. SaaS PMM experience focusing on the US market. Strong interpersonal and communication skills. Ability to work independently, and manage multiple projects simultaneously. Bachelor’s degree in engineering. MBA preferred. What will you do: Subject matter expertise: develop subject matter expertise...

  • Assistant Product Marketing Manager

    4 days ago

    Bangalore Urban, India Cashfree Payments Full time

    Role : Assistant Manager- Product MarketingCashfree Payments, India’s leading Banking and API Solutions provider, is looking for an enterprising Assistant Manager - PRODUCT MARKETING for its Payment Gateway value added products.What we expect from you :You will have ownership and responsibility to drive growth and improve retention for our products under...

  • Sr Product Marketing Manager

    3 days ago

    bangalore, India Cadence Design Systems, Inc. Full time

    At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Job Title: Sr Product Marketing Manager Location: Bangalore/Noida Cadence is a pivotal leader in electronic design, building upon more than 30 years of computational software expertise. The company applies its underlying...

  • Product Marketing Manager II

    2 days ago

    bangalore, India Razorpay Full time

    Razorpay was founded by and Harshil Mathur in . Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses...

  • Product Manager

    3 weeks ago

    bangalore, India Wadhwani Foundation Full time

    Position Name: Product Manager/ Senior Product Manager- AIWork Location: Bangalore/ RemoteDepartment WEN ProductRole Overview:We are looking for a talented and experienced Product Manager to join our team at Wadhwani Foundation to handle AI Initiatives. This is an exciting opportunity to work on cutting-edge AI products and drive the development of...

  • Visual Effects Supervisor

    4 weeks ago

    bangalore, India Annalect India Full time

    Job Description: We are seeking a highly skilled and experienced Compositing Supervisor to lead our compositing team in VFX post-production. The Compositing Supervisor will be responsible for overseeing all aspects of the compositing process, from pre-production planning to final delivery. The ideal candidate will have a strong background in compositing and...

  • Post Production Artist

    2 weeks ago

    bangalore, India Allime Tech Solutions Full time

    Job Description :A Post-Production Artist assists the video department with a range of projects. They collaborate with the account service team, graphic designers and video teams to create high quality marketing and sales content. Ideal candidates are creative, self-motivated, fast paced, eager to learn and energized by new and challenging opportunities. ...

  • Post Production Artist

    4 weeks ago

    Bangalore, Karnataka, India Allime Tech Solutions Full time

    Job Description :A Post-Production Artist assists the video department with a range of projects. They collaborate with the account service team, graphic designers and video teams to create high quality marketing and sales content. Ideal candidates are creative, self-motivated, fast paced, eager to learn and energized by new and challenging opportunities.The...

  • Post Production Artist

    2 weeks ago

    Bangalore, India Allime Tech Solutions Full time

    Job Description :A Post-Production Artist assists the video department with a range of projects. They collaborate with the account service team, graphic designers and video teams to create high quality marketing and sales content. Ideal candidates are creative, self-motivated, fast paced, eager to learn and energized by new and challenging opportunities. ...

  • Product Marketing Manager | IC | SaaS | Bangalore

    1 month ago

    bangalore, India Michael Page Full time

    This is an IC role Candidate should be based out of Bangalore About Our Client Our client is a renowned name in the cloud optimization domain. Predominantly selling to the North American market, this is a niche segment where they have already created a footprint. Job Description Product Positioning: Develop clear and compelling...

  • Product Manager

    3 weeks ago

    bangalore, India Preqin Full time

    As a Product Manager, you'll lead the development and optimization of a specific set of products within our team, reporting to the VP of Product for GP. Your main focus will be on enhancing data acquisition, validation, and management processes to empower our Research team with efficient tools at scale. Working closely with various teams, you'll drive the...

  • Senior Product Manager

    2 days ago

    bangalore, India BLive Full time

    Job Description: We are seeking an experienced product manager to drive the definition, development, deployment, adoption, and growth of our AI-powered innovative smart EV fleet platform to revolutionize last-mile delivery. As the senior product manager, you will be owning the platform strategy, defining the platform feature roadmap, driving the product...

  • Product Manager

    2 days ago

    bangalore, India airbus Full time

    Job Description: Job Description - Product Manager         Airbus Innovation Center - India & South Asia will be responsible for industrializing disruptive technologies by tapping into the strong engineering competencies center while also leveraging and co-creating with the vibrant external ecosystems such as mature startups/MSMEs, national labs &...

  • Product Manager

    3 weeks ago

    bangalore, India Akaike Technologies Full time

    Job Title: Product Manager Location: Greater Bengaluru Area (Hybrid - 4 days WFO and 1 day WFH) Company Overview: At Akaike, we’re pioneering the forefront of artificial intelligence technology to solve real-world challenges and transform industries through innovative AI solutions. Our commitment to excellence and innovation has positioned us as a...

  • Product Manager

    1 month ago

    bangalore, India KARYA CONSULTANTS PRIVATE LIMITED Full time

    Who You Are :You've demonstrated prowess in steering digital products, particularly in Identity-based platforms integration or overseeing eCommerce and Martech aspects within Direct to Consumer products.Implementation of Agile product development methodologies across the product lifecycle, from ideation to MVP development, achieving product-market fit, and...