Marketing Strategist

About Us:

TRIFFID, is a global partner for all things marketing. Headquartered in India and catering to global clients, we're not just a marketing agency – we're a brand's growth champions.

In a world where brands strive to soar, we've mastered the art of propelling them to new heights. Our obsession? Crafting brand stories that don't just stand out, but shout out. We're not here to nod at the status quo; we're here to rewrite the rules of brand acceleration, revenue surge, and innovation.

Why were we born? Born out of an unrelenting passion to see brands not only survive but thrive. At TRIFFID, we're not clock-watchers; we're trendsetters. Sleep is secondary to us, as we chase relentlessly after the results your brand deserves.

What's our mojo? We're not just a full-service agency; we're a brand's partners in crime, and co-conspirators of creativity. Collaborating hand in hand with each brand, we sculpt marketing and advertising strategies that don't just turn heads – they turn the tide of a company's success.

Our track record? Legendary. We've held hands with startups and titans, igniting their unique voices in the market. The outcome? Pure magic. From small ripples to mighty waves, our work leaves an indelible mark.

So, if you're thinking of us as a cookie-cutter, we're not it. But if you're in search of trailblazing, jaw-dropping, awe-inspiring – welcome to TRIFFID.

Responsibilities:

• Service a diverse client portfolio, developing and implementing comprehensive marketing strategies aligned with individual business objectives.

• Conduct in-depth market research, competitive analysis, and audience segmentation to identify growth opportunities and inform strategic planning.

• Develop and maintain strong client relationships, acting as a trusted advisor and advocate for their marketing initiatives.

• Develop and present compelling proposals, reports, and presentations that demonstrate the effectiveness of marketing strategies and ROI.

• Ensure brand consistency and messaging across all marketing channels and touchpoints.

• Develop and implement brand positioning strategies to enhance brand awareness, perception, and reputation.

• Monitor brand performance and sentiment, making recommendations for adjustments as needed.

• Develop and execute content marketing strategies to engage target audiences and drive lead generation.

• Produce high-quality content across various formats, including whitepapers, case studies, blog posts, social media content, and video scripts.

• Collaborate with design and development teams to create visually appealing and engaging content.

• Track and analyse marketing campaign performance, providing insights and recommendations for optimisation.

• Utilize data analytics tools to measure ROI and identify trends that inform future strategies.

• Develop key performance indicators (KPIs) to monitor the success of marketing initiatives.

• Contribute to business development efforts by identifying new opportunities and expanding existing client relationships.

• Negotiate contracts and partnerships with third-party vendors to deliver optimal value for clients.

• Retain existing clients through exceptional service and proactive account management.

Qualifications:

• A minimum of 3 years in a similar role within a marketing agency.

• Demonstrable portfolio showcasing successful campaigns and strategies.

• Technical knowledge in PPC campaigns, social media, outdoor advertising, email marketing, SEO, website development basics, branding, and packaging.

• Experience working with clients in both domestic and international markets.

• Excellent collaborative, communication, presentation, extemporary, and design thinking skills.

• Strong educational background reflecting comprehensive knowledge of marketing fundamentals.

Work Type:

This is a hybrid role, you will be working from home as well as attending team / client meetings in Delhi NCR. Please only apply if you reside in Delhi NCR.

Work Hours:

Monday to Friday : 9:30am to 7:00pm