DM/MGR - Consumer Research & Advance Study Projects

1 week ago

gurugram, India Maruti Suzuki India Limited Full time

JOB ROLE

Handling Consumer Research & Advance Projects

JOB RESPONSIBILITY

· Planning, execution & reporting of consumer studies

· Detect any market opportunities enabling new product introduction in order to achieve company’s sales target.

· Market trend analysis, price positioning study & primary & secondary data analysis

· Conversion of consumer’s voice to technical needs & assessment

· Analyzing trends in Global and Indian market, Consumer latent need understanding to support short term & long term product proposals

· Building up product concepts in line with MSIL plan & competition approach

COMPETENCY REQUIRMENTS

TECHNICAL / FUNCTIONAL

BASIC UNDERSTANDING OF

· Automotive industry, vehicle segments, Indian customers understanding and competition scenario.

· Model development process / Timelines.

· Expertise in MS office (PowerPoint, Word, Excel) Tools

· Tools for consumer research

BEHAVIOURAL

· Excellent presentation & communication skills

· Self-driven, eager to learn and result-oriented.

· Well organized, highly motivated and able to work cross functionally.

· Good problem-solving and analytical skills

· Managing & working with CFT

· Multi-tasking skills

SPECIFIC EXPERTISE FOR FUNCTIONAL AREA

BASIC KNOWLEDGE OF

· Emerging Trends in Product, body type, technology, design etc.

· Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters.

· Excellent presentation & communication skills

EDUCATIONAL BACKGROUND

BE / B.Tech/ M Tech with MINIMUM 60% marks or Equivalent

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