Digital Specialist

1 day ago

Prayagraj, India Chilli Group Full time

Chilli are a full-service marketing agency based on the beautiful Sunshine Coast.  We’re on the hunt for a results-driven and detail-oriented Digital Marketing Specialist who lives and breathes strategy, data, and creative execution. In this role, you’ll bridge the gap between digital marketing implementation and performance strategy, delivering powerful campaigns that grow brands, drive ROI, and genuinely wow our clients. You’ll work alongside our passionate team of marketers, creatives and developers to execute digital campaigns across Google, Meta, LinkedIn and more. Your day-to-day will blend hands-on campaign management with strategic optimisation and analytics that inform smarter marketing decisions. Key Responsibilities: Campaign Strategy & Execution Plan, build and manage paid digital campaigns across Google Ads, Meta, Amazon, LinkedIn, among other platforms. Research, implement and optimise SEM, social and display strategies to drive brand awareness, leads and conversions. Collaborate with the marketing team to support overarching digital strategies and improve performance across client portfolios. Tracking, Analytics & Optimisation Implement campaign tracking through Google Tag Manager and ensure data integrity via GA4, Meta, LinkedIn, and other analytics platforms. Regularly analyse campaign performance, optimise in real-time, and provide actionable insights to internal teams and clients. Develop monthly reports with key learnings, data interpretation, and recommendations for ongoing improvement. Cross-Team Collaboration Work closely with creative, content and web teams to brief in campaign assets and landing pages. Contribute to team knowledge by sharing trends, innovations, and learnings that elevate the agency’s digital capabilities. Support team members with guidance on technical implementation, platforms and best practices. SEO & CRO Support Assist in the execution of on-page, technical and off-page SEO tactics. Identify and implement conversion optimisation improvements based on user behaviour insights. What We’re Looking For You are: Experienced (3+ years) in managing diverse digital campaigns, ideally in an agency environment. Google Ads and Meta certified (or willing to be). Proficient in campaign tracking (GA4, GTM), keyword research, pixel implementation and performance reporting. A critical thinker who can analyse data and turn it into real-world solutions. Highly organised with strong attention to detail. Collaborative and adaptable, with strong communication skills to work across teams and with clients. You thrive in fast-paced environments and love problem-solving. You’re naturally curious, creative when it counts, and laser-focused on performance. Above all, you care about doing great work, hitting results, and having a bit of fun along the way. Why Join Chilli? A full-service marketing agency doing big things from the Sunny Coast Work with a team of passionate, talented, and genuine people A supportive environment that values your growth and ideas  Lake views and a fun office culture that doesn’t compromise on results Ready to take your digital career to the next level?

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