Digital Marketing Specialist
4 weeks ago
Role DescriptionThis is a full-time on-site role for a Digital Marketing Performance Marketing Specialist at The Skin Story in Mumbai.
Responsibilities
:
·
Plan, execute, and monitor App campaigns on Facebook, Google, and Affiliates with a focus on driving app installations, Leads and Conversions (paid subscriptions)·
Analyze daily reports and metrics such as CPM, CPC, CTR, CPL, and CPA to identify areas for campaign optimization·
Collaborate with direct and cross-functional teams to implement strategies for improving campaign performance·
Work closely with the content team to develop thoughtful and engaging content that resonates with the target audience·
Contribute to the creation of creative ads that drive conversions and effectively communicate The Skin Story’s value proposition·
Identify trends, insights, and areas for improvement based on the data analysis·
Generate regular reports to communicate campaign performance and key findings to the marketing team and management
QualificationsSocial Media Marketing and Digital Marketing skillsExperience with web analytics and online marketingStrong communication skillsAbility to analyze data and optimize marketing campaignsExperience with content creation and copywritingKnowledge of SEO and SEM best practicesAbility to work in a fast-paced and collaborative environmentBachelor's degree in Marketing, Business, or a related field
CTC Range :
2.5 L to 3.5 L
PA
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