Influencer Marketing Manager

4 weeks ago


gurgaon, India Social Current India Full time
About Company
Social Current is a neo-digital marketing agency that believes in the power of social and digital media and lives by it 24x7, 365 days. Founded in 2022, by Rahul Ghosh, a PR and Influencer Marketing specialist, Social Current is a new age digital marketing solution provider that comes with a rich expertise in the vast world of social and digital media, right from strategising to offering consultancy and executing digital campaigns.
Roles & Responsibilities
Planning & Strategy:
Build a strategic plan for time management each week to foster effective use of time and achieve monthly, quarterly and annual KPIs
Crisis mitigation
Developing and maintaining client relationships
Present plans & briefs to internal & external stakeholders
Creator Management:
Manage creator communication, including but not limited to content creation, calendar management and business outreach
Develop innovative and creative strategies for marketing campaigns
Campaign Management:
Execution of marketing campaigns, ensuring campaign KPIs and deliverables alignment with brand objectives
Reporting & Analysis - Monitor and analyse campaign performance metrics, providing insights and recommendations for optimisation
Troubleshooting & problem solving
Team Management:
Oversee the managing associates & ensuring effective workflow
Provide mentorship & professional development opportunities for team members to foster growth & skill enhancement
Skills Required
Minimum 4 years of experience in influencer marketing or a similar role
Possess strong written and verbal communication skills
Experience in campaign planning; creative thinker with the ability to develop innovative marketing strategies
Strong project management skills with the ability to manage multiple campaigns simultaneously
Sound knowledge and understanding of social media dashboards and analytics; have a proven ability to analyze data and think critically
Proficiency in Microsoft Office Suite and other relevant software applications
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