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Creative Specialist
3 months ago
Creative Specialist
Experience – 4 to 6 Years
Notice Period - Immediate to 15 Days
Location – Chennai (WFO)
Job Description:
- Must have worked on HTML & CSS
- Able to design & build email templates & landing pages (responsive design & graphic design)
- Any Illustrator tools hands on - (Photoshop, Canva etc)
- Personalization and Dynamic Content: leverage the capabilities of marketing cloud to create personalized and dynamic content for email campaigns using data from CRM systems to tailor certain content based on customer preferences, role, etc.
- A/B Testing and Optimization: suggest ways to optimize email campaigns and templates by finding A/B testing opportunities (subject lines, images, calls-to-action) to improve engagement and conversion rates.
- Communicate with Stakeholders: to share where to optimize design, content, and style based on email reporting and performance