Influencer Marketing Specialist

2 weeks ago

Delhi, India The Metafluencers Full time

1. Strategy & Planning

  • Develop and implement comprehensive influencer marketing strategies aligned with brand objectives and target audience.
  • Identify and segment influencer tiers (macro, micro, nano) based on campaign goals and budgets.
  • Collaborate with cross-functional teams (brand, digital, PR, media buying) to integrate influencer strategies within broader marketing plans.

2. Influencer Identification & Relationship Management

  • Discover and vet relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) ensuring brand fit, audience relevance, and engagement metrics.
  • Build and maintain strong, long-term relationships with creators and influencer management agencies.
  • Negotiate deliverables, timelines, usage rights, and compensation.

3. Campaign Management & Execution

  • Lead end-to-end campaign execution – from briefing influencers to managing content timelines and approvals.
  • Monitor influencer content to ensure it adheres to brand guidelines and compliance (ASCI, FTC, etc.).
  • Oversee product seeding, coordination of shoots, and influencer event collaborations where applicable.

4. Performance Tracking & Reporting

  • Track campaign performance metrics including reach, engagement, impressions, conversions, and ROI.
  • Analyze data to derive actionable insights and optimize future campaigns.
  • Present post-campaign reports to internal teams and clients with visual dashboards and summaries.

5. Content & Creative Oversight

  • Guide influencers on brand storytelling to ensure authenticity and alignment with campaign narratives.
  • Collaborate with content, design, and production teams to amplify influencer content across brand channels.
  • Ensure consistency in brand voice and aesthetic across all influencer outputs.

6. Trend Monitoring & Innovation

  • Stay updated on social media trends, platform algorithm changes, and emerging influencers.
  • Experiment with new influencer-led formats (live streams, reels, challenges, UGC integrations).
  • Bring innovative ideas to enhance influencer collaborations and boost engagement.

7. Budget & Compliance

  • Manage influencer marketing budgets efficiently, ensuring cost-effectiveness and quality.
  • Ensure all influencer collaborations comply with legal, disclosure, and brand guidelines.

8. Team Collaboration & Leadership

  • Mentor and guide junior team members or interns involved in influencer marketing.
  • Collaborate with account managers, strategists, and digital teams to align campaign execution.

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