Brand Manager

2 weeks ago

Hyderabad, India Infinity Learn Full time
Job Title: Brand Manager - B2B Business

Location: Hyderabad

Job Type: Full-time

About Infinity Learn

Infinity Learn, backed by Sri Chaitanya Education Group, is transforming the digital learning landscape. Driven by a digital-first approach and led by industry-leading talent, we are on a mission to impact every learner’s life positively. Our products are focused on supporting K-12 students in building temperament and skills for test prep for JEE, NEET, Foundation courses, etc.

Our digital learning platform brings the knowhow developed over decades to learners’ home location providing access to high quality teaching and learning, saving commute and allowing flexibility of time at affordable pricing.

Website:

Watch our story on Disney Hotstar:

Job Overview:

We are seeking a dynamic and strategic Brand Manager to lead the brand positioning, marketing, and communication efforts for our B2B business. The Brand Manager will be responsible for driving brand awareness, market positioning, and customer engagement, ensuring that our B2B brand resonates with our target audience and enhances customer loyalty. This role requires a mix of creativity, analytical thinking, and business acumen to manage the brand across various channels.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and execute comprehensive brand strategies that align with business goals and market needs.- Define and refine the brand’s value proposition, ensuring consistent messaging across all touchpoints.- Analyse market trends, customer insights, and competitor positioning to maintain a competitive advantage.

Marketing & Campaigns:

- Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.- Collaborate with sales and product teams to align brand efforts with business objectives and product launches.- Manage end-to-end marketing activities, including digital marketing, content development, email campaigns, events, and thought leadership initiatives.

Brand Communication:

- Own the development and execution of internal and external communication strategies.- Craft compelling content for websites, social media, email, case studies, whitepapers, and presentations.- Ensure that all brand communications are aligned with brand guidelines and resonate with the target audience.

Customer Insights & Research:

- Conduct regular market research to understand B2B customer needs, behavior, and preferences.- Analyze feedback and gather insights to refine brand positioning and marketing strategies.- Monitor brand perception and manage strategies to maintain or improve brand equity.

Stakeholder Collaboration:

- Work closely with cross-functional teams, including Sales, Product, and Customer Success, to align brand strategies with broader company objectives.- Build and maintain strong relationships with key stakeholders, including industry partners and media.

Brand Performance & Analytics:

- Track and report on key brand performance metrics, including brand awareness, lead generation, engagement, and conversion rates.- Use data-driven insights to optimize marketing strategies and demonstrate ROI.- Manage marketing budgets, ensuring cost-effective use of resources.

Brand Management:

- Ensure consistency in brand tone, messaging, and visuals across all marketing materials and communications.- Oversee the development and application of brand guidelines, ensuring they are adhered to internally and by external partners.- Manage brand-related partnerships and sponsorships to expand brand reach and credibility.

Event Management:

- Plan and manage B2B events, trade shows, webinars, and other brand-related activities.- Collaborate with sales teams to drive engagement and lead generation through event marketing efforts.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.- 5+ years of experience in brand management or marketing, with a focus on B2B markets.- Strong understanding of B2B sales cycles, customer behaviour, and decision-making processes.- Proven experience in building and executing brand strategies and marketing campaigns.- Excellent communication, writing, and presentation skills.- Strong analytical skills and ability to translate insights into actionable strategies.- Proficiency in digital marketing, including social media, SEO, SEM, and email marketing.- Experience in managing budgets, reporting on ROI, and optimizing brand performance.- Ability to work collaboratively in a cross-functional environment and manage multiple stakeholders.

Key Competencies:

- Strategic thinker with a creative mindset.- Strong leadership and project management skills.- Analytical and data-driven decision-maker.- Ability to work under pressure and meet deadlines.- Excellent interpersonal and relationship-building skills.

What We Offer:

- Competitive salary and benefits package.- Opportunities for career growth and development.- A dynamic work environment with a collaborative team.

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