Product Manager, Infection Control

Main responsibilities:- Develop and execute marketing campaigns (digital, offline, and events) to build awareness and generate demand- Organize product demonstrations, workshops, and participation in industry conferences/exhibitions- Create Marketing collateral and presentations- Analyze customer needs, current market trends, and market potential- Assess current competitor offerings and seek opportunities for differentiation- Analyze project funnel and submit accurate forecast for production- Demo stock management- New product launch & coordination for regulatory requirements- Product training to Sales and Marketing team internally and end users (externally)- Reporting - Regular reporting to update about the activities & progressMarket Development:- Plan, Co-ordinate and execute Marketing programs to create pull in the market for entire range of IC product portfolio.- Responsible for launch of new product / product Line.- Responsibility for conducting and executing Symposium/ Marketing program / CME / Conference right from initiation to execution in consultation with the sales / Head - Marketing.- Identify and work closely with key architects, construction companies and project consultants for business development.- Provide product technical information to Bio-Medicals / CSSD Managers -Technicians / IC Nursing Heads/ Consultants by discussing/detailing the feature benefits and precision execution of routine tasks.- Creating Marketing tools/Collaterals as and when required.Training Support- Responsible for Training for IC product line.- Initiate/Conduct/Facilitate internal product and technical training for sales and other team members/distributors to meet objectives.- Conducting operational training to end user, follow-up trainings and troubleshooting- Co-ordinate with other Product Managers for operational training to end user during the project completion / final handover.Sales Support- Support the sales team with product knowledge, training, and strategic selling tools- Identify cross-selling and upselling opportunities with consumables and equipment bundles- Attend or at times drive product related technical discussions for projects, tender and flow business- Hand hold and develop new sales rep’s on priority to ensure that they are confident in promoting the product to the customers.- To closely work with Sales team to introduce and promote to Consultants / Architects / Surgeons / Technicians / Purchase authorities during all pre and post sales activities.- Provide cost support and attend commercial negotiations along with the sales team as and when required.- Build and maintain strong relationships with KOLs (Key Opinion Leaders) in infection control, hospital administration.Other- Track sales and organize stocks- Maintain & Analyze sales data and take corrective actions to address areas of concern in consultation with the Head - Marketing.- Handling complaint related to products from customers on Equipment’s and co-ordinate with appropriate person for feedback and resolution.- Other duties as assigned by seniors/management to support team.- Customer Visits on regular basis individually and with sales colleagues- Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications- Stay updated with evolving regulatory requirements and industry guidelinesQualifications & SkillsEducation:- Bachelor’s degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy.- MBA/PGDM in Marketing or Healthcare Management (preferred).Experience:- 5–8 years of experience in medical equipments, devices, consumables preferably in infection control industry.- Proven track record in managing technical products and consumables.Skills:- Strong understanding of infection control practices and healthcare workflows.- Excellent communication, presentation, and interpersonal skills.- Strong analytical and problem-solving abilities.- Ability to work cross-functionally with R&D, operations, and sales teams.- Proficiency in MS Office, CRM tools, and digital marketing platforms.Key Attributes:- Strategic thinker with a customer-centric mindset.- Ability to simplify complex technical concepts into clear marketing messages.- Innovative, proactive, and result driven.- Strong team player with leadership potential.