Product Manager, Infection Control

Main responsibilities:
Develop and execute marketing campaigns (digital, offline, and events) to build awareness and generate demand
Organize product demonstrations, workshops, and participation in industry conferences/exhibitions
Create Marketing collateral and presentations
Analyze customer needs, current market trends, and market potential
Assess current competitor offerings and seek opportunities for differentiation
Analyze project funnel and submit accurate forecast for production
Demo stock management
New product launch & coordination for regulatory requirements
Product training to Sales and Marketing team internally and end users (externally)
Reporting - Regular reporting to update about the activities & progress
Market Development:
Plan, Co-ordinate and execute Marketing programs to create pull in the market for entire range of IC product portfolio.
Responsible for launch of new product / product Line.
Responsibility for conducting and executing Symposium/ Marketing program / CME / Conference right from initiation to execution in consultation with the sales / Head - Marketing.
Identify and work closely with key architects, construction companies and project consultants for business development.
Provide product technical information to Bio-Medicals / CSSD Managers -Technicians / IC Nursing Heads/ Consultants by discussing/detailing the feature benefits and precision execution of routine tasks.
Creating Marketing tools/Collaterals as and when required.
Training Support
Responsible for Training for IC product line.
Initiate/Conduct/Facilitate internal product and technical training for sales and other team members/distributors to meet objectives.
Conducting operational training to end user, follow-up trainings and troubleshooting
Co-ordinate with other Product Managers for operational training to end user during the project completion / final handover.
Sales Support
Support the sales team with product knowledge, training, and strategic selling tools
Identify cross-selling and upselling opportunities with consumables and equipment bundles
Attend or at times drive product related technical discussions for projects, tender and flow business
Hand hold and develop new sales rep’s on priority to ensure that they are confident in promoting the product to the customers.
To closely work with Sales team to introduce and promote to Consultants / Architects / Surgeons / Technicians / Purchase authorities during all pre and post sales activities.
Provide cost support and attend commercial negotiations along with the sales team as and when required.
Build and maintain strong relationships with KOLs (Key Opinion Leaders) in infection control, hospital administration.
Other
Track sales and organize stocks
Maintain & Analyze sales data and take corrective actions to address areas of concern in consultation with the Head - Marketing.
Handling complaint related to products from customers on Equipment’s and co-ordinate with appropriate person for feedback and resolution.
Other duties as assigned by seniors/management to support team.
Customer Visits on regular basis individually and with sales colleagues
Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications
Stay updated with evolving regulatory requirements and industry guidelines
Qualifications & Skills
Education:
Bachelor’s degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy.
MBA/PGDM in Marketing or Healthcare Management (preferred).
Experience:
5–8 years of experience in medical equipments, devices, consumables preferably in infection control industry.
Proven track record in managing technical products and consumables.
Skills:
Strong understanding of infection control practices and healthcare workflows.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving abilities.
Ability to work cross-functionally with R&D, operations, and sales teams.
Proficiency in MS Office, CRM tools, and digital marketing platforms.
Key Attributes:
Strategic thinker with a customer-centric mindset.
Ability to simplify complex technical concepts into clear marketing messages.
Innovative, proactive, and result driven.
Strong team player with leadership potential.

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