Product Marketer

6 days ago

Chennai, India Amnet ContentSource Full time
We are looking for a strategic and dynamic

Product Marketer

to lead the marketing of our comprehensive publishing technology ecosystem. As a key member of our marketing team, you will develop and execute strategies to promote our integrated technology solutions tailored for the publishing industry. The ideal candidate will have deep knowledge of the publishing technology landscape and a proven track record in marketing complex technology ecosystems.

Responsibilities:Understand our publishing technology ecosystem and its components.Create compelling narratives and positioning to highlight the ecosystem's value to publishers and content creators.Conduct market research to identify industry trends, customer needs, and the competitive landscape.Use insights to refine and enhance ecosystem positioning.Develop a comprehensive content strategy to communicate the benefits and capabilities of our ecosystem.Manage a content calendar, including blog posts, whitepapers, webinars, and other collateral.Collaborate with sales teams to develop tools, training, and resources for effective communication of our value proposition.Provide ongoing support to ensure sales alignment with marketing messaging.Develop and execute go-to-market plans for the ecosystem and its components.Coordinate with cross-functional teams for cohesive product launches and marketing campaigns.Build relationships with key customers to gather insights and success stories.Use customer testimonials and case studies to build market credibility.Collaborate with technology partners, integrators, and third-party developers to enhance our ecosystem's reach and capabilities.Work on joint marketing initiatives and co-branded campaigns.

Qualifications :Bachelor's degree in Marketing, Business, or a related field.10-15 years of proven experience in product marketing, specifically with technology ecosystems.In-depth knowledge of the publishing industry and related technology solutions.Strong analytical and research skills to identify market trends and opportunities.Excellent written and verbal communication skills.Ability to distill complex technical information into clear, compelling messaging.Proven ability to work collaboratively in cross-functional teams.Experience with demand generation and digital marketing strategies.

If you are passionate about driving the success of a publishing technology ecosystem and thrive in a collaborative environment,

apply now

to join our innovative team If you have any queries please feel free to reach out.

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