Product Marketer

3 weeks ago

chennai, India BizMagnets AI Full time

About Us:


BizMagnets is a dynamic and innovative company in the WhatsApp business suite industry, driving digital and AI transformation. We are committed to delivering exceptional products and services to our customers. As we continue to grow, we are seeking a passionate Product Marketer to join our team and drive our marketing efforts to new heights.


Job Type: Full-Time, Work from office only


Job Description:

We are looking for a passionate Product Marketer to be a critical contributor to the Marketing team. You will work with the Product organization in building and launching product and platform capabilities to the target market. You will own internal and external evangelism of your portfolio and regularly contribute to the creation of assets that will establish bizmagnets.ai as a thought leader in the WhatsApp business suite industry.


Roles & Responsibilities:


  • Collaborate with the Product organization to build and launch product and platform capabilities to the target market.
  • Own internal and external evangelism of your product portfolio.
  • Regularly contribute to the creation of assets to establish bizmagnets.ai as a thought leader in the WhatsApp business suite industry.
  • Assist in marketing campaigns for product and feature launches.
  • Conduct market and customer research to present a coherent picture of your findings.
  • Build and analyze the value proposition of products and services.
  • Collaborate with demand-generation teams to build a scalable sales pipeline for specific market segments.
  • Utilize ready-to-use frameworks to address core marketing challenges such as ICP, needs-mapping/JTBD, release project plans, feature prioritization, and conceptualizing capabilities.



Required Skills & Experience:


  • Minimum of 2 years of product marketing experience in the B2B space.
  • Prior experience in assisting marketing campaigns for product or feature launches.
  • Experience in conducting market and customer research and presenting a coherent picture of your research.
  • Proven experience in building or analyzing the value proposition of products and services.
  • Collaboration experience with demand-generation teams on projects to build a scalable sales pipeline for specific market segments.
  • Familiarity with ready-to-use frameworks for addressing core marketing challenges such as ICP, needs-mapping/JTBD, release project plans, feature prioritization, and conceptualizing capabilities.


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