Search Engine Optimization Specialist

3 weeks ago

chennai, India Talentgigs Full time

Role: Senior SEO Specialist

Experience: 4-5 Years

Location: Chennai (WFO) - Adyar.

Mandatory Skills: Experience in SEO & Lead generation.


JD:


  • SEO Strategy Development: Develop and execute comprehensive SEO strategies specific to each customer to increase organic search visibility, keyword rankings, and website traffic and eventually generate leads
  • Keyword Research: Conduct in-depth keyword research to identify search trends and opportunities for content creation, optimization
  • On-Page SEO: Optimize website content, meta tags, headers, and internal linking to improve on-page SEO
  • Off-Page SEO: Manage off-page SEO activities, including link building, outreach, and backlink analysis to improve domain authority
  • Content Marketing: Collaborate with the content team to create and optimize content that aligns with SEO strategies and engages the target audience specific to each customer
  • Technical SEO: Identify and resolve technical SEO issues, including site speed, mobile optimization, and structured data markup.
  • Competitor Analysis: Conduct competitive analysis of each of our customers to stay informed about industry trends and ensure our strategies are effective.
  • PPC Campaigns: Manage and optimize pay-per-click (PPC) campaigns to drive targeted traffic and conversions.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and SEO software.
  • Stay Upto date: Stay up-to-date with industry trends, search engine algorithm updates, and emerging digital marketing technologies.

Qualifications :

  • 4 - 5 years of experience in SEO and digital marketing
  • Proven track record of improving organic search rankings, traffic, and lead gen
  • Strong understanding of SEO best practices, algorithms, and industry trends.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, Screaming Frog, SEMrush
  • Experience with pay-per-click advertising
  • Experience in social media marketing
  • Excellent analytical and problem-solving skills
  • Strong communication and interpersonal skills
  • Self-motivated and able to work independently and in a collaborative team environment

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