Performance Marketing Associate
1 month ago
JD - Digital Marketing Associate , Maino.ai
About Maino.ai :
Maino.ai is building a saas platform that can automate the end-to-end digital marketing ad operations across the platform and can do cross-platform ad optimization to ensure higher ROI on marketing spends. It aims to revolutionize the digital marketing industry globally and is on a mission to improve accessibility and cost efficient utilization of digital marketing for all the businesses (Large enterprise, SMBs, startups, solopreneurs etc).
About the role :
We are seeking a Digital Marketing Executive to join our team. The successful candidate will be responsible for assisting and execution, and optimization of client campaigns across various digital channels.
Job Responsibilities
- Execution of digital marketing strategy across all the paid channels like google adwords, facebook, instagram etc to improve key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business
- Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
- Leverage the operational excellence expertise to drive efficiency of the channels
- Monitor and optimize the bids, budget, creatives, targeting etc across all the channels
- Experiment the novel ideas around creatives, audience and other optimization levers
- Prepare daily MIS to bring visibility of all the key metrics to the relevant stakeholders
Job Requirements
- Deep interest and discipline in learning the skillset required to excel in the role
- Inherent interest in how the internet works & user trends on internet consumption
- Good with numbers; analytical skills involving a data-driven approach to problem-solving
- Proficiency in ms excel is mandatory
- Experience : 1-2 years
Perks
- Opportunity for an in-depth learning about the marketing of different businesses
- Ownership of driving data-driven decisions in marketing
- Lots of room for creativity
- Great working environment
- Interesting, smart, fun, and kind co-workers
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