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Senior Email Deliverability Manager
2 months ago
In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers
Senior Email Deliverability Manager
Bluecore is a Retail Performance Cloud specializing in A.I.-based workflows. Our unique ability to leverage machine learning to match customer data with real-time product and behavior enables brands to build intelligent, marketing communications and personalized campaigns in seconds vs. days. More than 400 retail brands (with 25% of the top 50 Internet Retailers), including Staples, Perry Ellis, Teleflora and Best Buy Canada, increase their performance with less effort leveraging our products. Bluecore has been recognized as one of the Best Places to Work by Glassdoor and is ranked No. 241 on the 37th annual Inc. 500 List, the most prestigious ranking of the nation’s fastest-growing private companies.
At Bluecore we empower digital marketers with the tools to quickly and easily identify targeted audiences from large datasets and reach individual customers with personalized content. Our customers include some of the most prominent digital retail brands in the nation. As we continue to add customers we are continuously re-evaluating our infrastructure and making it more robust and scalable. We’ve been around since 2013 and are one of the fastest-growing SaaS companies in NYC during that time frame.
What We Are Looking For:
As a Senior Email Deliverability Manager, you will be a part of our customer-facing deliverability team & will work with our 400+ eCommerce clients. The perfect candidate will be an expert in everything deliverability from monitoring and alerting on inbox thresholds to having in-depth knowledge on ISPs. You will be responsible for maintaining relationships with the leading ISPs and staying abreast of industry trends.
What You Will Do:
Provide consultative email deliverability professional services to our customers Conduct in-depth investigations, reviews, and audits into email sending practices Assist customers with blocklists, spam traps, and issues with ISPs Monitor delivery metrics and provide resolution to improve the key KPIs Provide in-depth analysis of clients' email programs, to ensure improved deliverability overall and adhering to best practices Work closely with product and analytics teams to improve email reporting
What Skills You Need To Have:
A minimum of 5 years of work experience in a data-driven email deliverability role Experience in a customer-facing role, preferably with eCommerce senders Strong presentation skills Ability to run and analyze email deliverability reports and make data-driven recommendations Experience with ESPs like Sendgrid, Sparkpost, and third-party deliverability vendors, like Return Path/Validity, 250OK, Kickbox & TowerData Familiarity with DNS & authentication protocols (e.g., DKIM, SPF, DMARC) Up-to-date knowledge of the latest Gmail and Yahoo announcement Working knowledge of CNAME DNS record types, Google Postmaster & SNDS Understanding of bounce handling and categorization Experience in communicating with ISP abuse desks and email blocklist providers for preemptive and reactive mitigations Knowledge of spam regulations & compliance policies, like CAN-SPAM, GDPR and CASL Ability to document troubleshooting and problem resolution steps
Bonus Skills & Experience
Jira, Google Sheets, PowerPoint, Looker, DataStudio Experience with ReturnPath/Validity, Kickbox, eDatasource, Inbox Monster, TowerData Technical documentation & articles
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