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Social Media Strategist

2 months ago

delhi, India Asymmetrique Full time
We have an opening for a Social Media Strategist only for the Mumbai location.
Details are mentioned below:
1. Experience: 8+ years experience in digital agency
2. Salary: As per industry standards
3. Location: Mumbai (Onsite)
Job Description
BUILD ASYM’s BFSI CLIENTS ROSTER WITH AWARD-WINNING WORK.
Conduct in-depth audience research to understand client target demographics and online behaviour.
Develop and implement comprehensive social media strategies aligned with client objectives and brand voice.
Create, curate, and schedule high-quality, engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Stay up-to-date on the latest social media trends, algorithms, and best practices.
Identify and leverage relevant social media influencers & content creators to expand brand reach.
Manage and oversee social media calendars, ensuring timely and consistent content posting.
Monitor and analyse social media performance metrics (e.g., engagement, reach, impressions) to identify areas for improvement.
Generate insightful reports to measure the success of social media campaigns and provide recommendations for optimisation.
Collaborate with all internal & external teams to ensure a cohesive brand experience across all channels.
Respond to comments and messages on social media platforms in a timely and professional manner.
Stay informed about industry trends and competitor activity.
Qualification
· Proven track record of developing and executing successful social media campaigns – experience with clients/brands/accounts in BFSI SECTOR preferred.
· In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn) and their unique audience demographics and content formats.
· Strong understanding of social media analytics and reporting tools.
· Excellent written and verbal communication skills, with the ability to craft engaging and informative content.
· Ability to work independently and manage multiple projects simultaneously.
· Highly organized and detail-oriented with a strong sense of urgency.
· Passion for social media and a keen eye for creative content.
· Experience with social media scheduling tools a plus.