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Marketing Digital

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Bengaluru, India Voya India Full time
About Voya IndiaVoya India, formerly known as VFI SLK, is a technology-driven, business process transformation company, driving the evolution of the financial services customer experience through the art of technology, innovation, and human creativity.As a subsidiary of Voya Financial, Inc., we are dedicated to delivering cutting-edge solutions to Voya’s Health (employee benefits), Wealth (retirement), and Investment Management businesses. Our focus lies in crafting inventive customer-centric solutions by digitizing, automating, and optimizing technology and business processes.We are committed to fostering an environment that celebrates learning, growth, and inclusivity while developing and deploying innovative and impactful solutions for Voya Financial, Inc.

Role OverviewBuild, test, review and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios

Profile Description• Create, test, and review highly engaging, responsive Email/Cloud page layouts• Dynamic and/or personalized module insertions based on Customer Data• Establish best practices for the SFMC operations and provide reporting and metrics related to all activity within SFMC• Leverage Journey Builder to deliver multi-touch communications• Build automations that sync reports from Salesforce to Marketing cloud• Leverage marketing technology to automate campaigns where possible while applying customization and personalization• Creation of region/business unit specific dynamic content blocks for common components such as headers/footers/sign-offs• Accurate scheduling of mass email sends by ensuring contacts are mapped to respective tool fields and maintaining an up-to-date contact list• Execute A/B testing for emails and multi variate testing for landing pages to increase lead generation• Provide training and documentation for new and existing users.• Collaborate effectively with key internal stakeholders• Should willing to learn and should ready to work with team.Education• B Com/MBA (Finance)

Job Description3-12 years of experience in Investments domain• Knowledge of investment management products• Knowledge of IM marketing materials• Knowledge of designing• Strong understanding and proper usage of investment-related terminology in written and verbal communication in English• Strong working knowledge of MS Office, Salesforce Marketing Cloud, Drupal etc will be preferred • Ability to multitask, manage multiple priorities and work in a rapidly changing and dynamic environment, ensuring standards and deadlines are met and keeping others informed and up to date• Networking skills should have the ability to build their professional network and client base, so they should be excellent relationship-builders and feel comfortable with networking to stay informed about industry trends• Excellent Attention to detail, and giving extreme importance to timelines and deliverables• Strong analytical, organizational, and time management abilities.• Excellent oral and written communication skills• Should be flexible to work in night shifts and must extend when business required

Key words/Skills • Investment Management Products• Salesforce Marketing Cloud, Drupal

Shift: US Evening shifts-- 5.30 Pm-2.30 AmLocation --Bangalore/Pune/Delhi