Meta Ads Specialist

2 weeks ago

Narela, India Rama vision limited Full time

Job Title: Meta Ads Specialist Location: DelhiDepartment: Digital Marketing / E-commerceCompany: Rama Vision LtdAbout Rama Vision Ltd: Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we scale our digital and e-commerce presence across India, we are looking for a skilled Meta Ads Specialist to drive performance marketing across our brand portfolio.Role Overview: The Meta Ads Specialist will be responsible for planning, executing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram)/ Youtube to drive awareness, engagement, and conversions. The ideal candidate will have hands-on experience managing ad budgets, creative testing, and performance tracking for consumer brands.Key Responsibilities: Campaign Strategy & ExecutionPlan and execute performance and brand campaigns on Facebook and Instagram.Develop targeting strategies (interest, lookalike, custom audiences) aligned with brand goals.Work closely with design and brand teams to create high-performing ad creatives and copies .Manage campaigns across multiple objectives – traffic, engagement, conversions, and catalog sales.Performance OptimizationContinuously optimize campaigns for ROAS, CPC, CPA, and CTR .Conduct A/B testing on creatives, ad sets, and landing pages.Monitor daily performance and implement quick optimizations based on data insights.Analytics & ReportingTrack and analyze campaign performance using Meta Ads Manager and Google Analytics.Prepare weekly/monthly performance reports with actionable insights.Recommend strategies for scaling high-performing campaigns.Budget & CoordinationManage and allocate monthly marketing budgets efficiently across brands.Coordinate with e-commerce and sales teams to align campaigns with platform promotions (Amazon, Blinkit, Swiggy, Zepto, etc.).Stay updated on Meta algorithm changes and ad format innovations.Requirements: Bachelor’s degree in Marketing, Business, or related field.2–5 years of hands-on experience running paid campaigns on Meta platforms (FMCG / D2C brand experience preferred).Strong understanding of Meta Ads Manager, Pixel setup, Events, and Attribution.Proficiency in Google Analytics, Excel, and data interpretation.Knowledge of creative strategy, audience segmentation, and funnel-based marketing.Strong analytical, problem-solving, and communication skills.

  • Meta Ads Specialist

    2 weeks ago

    Narela, India Rama vision limited Full time

    Job Title: Meta Ads Specialist Location: DelhiDepartment: Digital Marketing / E-commerceCompany: Rama Vision LtdAbout Rama Vision Ltd: Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As...

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    Job Title: Meta Ads Specialist Location: Delhi Department: Digital Marketing / E-commerce Company: Rama Vision Ltd About Rama Vision Ltd: Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we...

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