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Product Marketing Lead

2 months ago

delhi, India Restroworks Full time
JOB DESCRIPTION
Product Marketing Lead
Department: Marketing
Location: New Delhi (Corporate Office)
Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing
Experience: 5+ years in a product marketing role in the technology/SaaS
About the role
We are looking for an experienced and passionate Product Marketer to join our dynamic team. The ideal candidate will play a critical role in developing and executing innovative marketing strategies to drive product adoption, customer engagement, and market share growth. The candidate will have a deep understanding of our products, target audience, and competitive landscape, and be responsible for creating compelling product messaging, positioning, and marketing campaigns. The ideal candidate is someone who loves product marketing, aspires to be a holistic marketer and gain experience in account-based marketing and sales enablement.
The role provides an opportunity to drive execution of a range of GTM, sales enablement and messaging & positioning initiatives across our SaaS products targeted to Enterprises such as large QSR chains, Fast-Casuals, Cloud Kitchens and premium Fine-Dining restaurants across the globe.
They will collaborate cross-functionally with the Sales, Product Management, and Marketing teams to enable decision-making based on solid quantitative analysis and data-driven insights.
Key Responsibilities
Product messaging and positioning – Develop product positioning and messaging, sales tracks, customer presentations, case studies and other collaterals
Website content management- Own and manage all the content that goes up on the website, improving conversion across the website, product pages, blog, landing pages, etc.
Own and oversee database manageme nt—segmentation, list acquisition/import, data cleansing, web form capture and lead management.
Measuring campaign performanc e with granular tracking of relevant KPIs, including but not limited to MQLs, impressions, clicks, web visitors, downloads, etc
Optimize product-specific campaigns, including SEO, SEM, and email marketing.
Develop and maintain strong relationships with industry influencers, partners, and customers to increase product awareness and credibility.
Continuously monitor and report on product marketing performanc e, making data-driven recommendations for improvement.
Skillset
You have a degree in marketing/communications or 3-4 years of experience doing marketing for a b2b company, ideally within the SaaS or software industry.
You have experience with some/all of the marketing tools we use: Wordpress CMS, Google Analytics, Google Search Console, Ahrefs, Hubspot Marketing Panel and Salesforce CRM
Must be familiar with CRO tools like Hotjar, Crazy Egg, VWO
You thrive in a dynamic role and enjoy strategy, implementation, and content creation equally.
You have strong copywriting skills and a strong understanding of SEO best practices.
Who we are:
Restroworks
Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally. The unified cloud platform empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints.
The Restroworks platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics.
Renowned restaurant chains such as Taco Bell, Subway, Nando's, Carl's Jr, Häagen-Dazs, Arby’s, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries.
Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant. ​​The company is a Great Place to Work-Certified™ organization , placing it among one of the top employers of choice.
Restroworks is on a mission to make global restaurants prosperous.
For more information, visit