GM/ AVP Brand Full-Time

4 weeks ago

jaipur, India HyreFox Consultants Full time

General Summary of the Profile:

A Brand Strategist with a passion for brand building and creating lasting impressions among consumers. Improving product sales and market share leading to accelerated business growth and long-term brand value.

Duties and Responsibilities:  

To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behavior. To be the custodian of the consumer's voice and provide consumer insights through marketing research.. Define Branding strategies and road maps including the short-term and long-term strategies and monitor the performance in order to make necessary updates and improvements. Creative thinker with a passion for ideas and a deep understanding of all digital channels as a means for brands to communicate with online audiences. Establish the business’s brand-building strategies across all channels. Manage and maintains program-specific research efforts inclusive of customer insights, customer segmentation, competitive intelligence, industry trends, and developments Formulation of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities. Creating Brand Guidelines and implementing the same across the website and should be consistent across all marketing channels. Responsible to oversee the creation of the business’s content; for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials. Prioritizing media opportunities, making necessary coordination with appropriate persons in organizing and preparing presentations, speeches, talking points, and other external media relations materials. Actively engages, cultivates, and manages press relationships that ensure the coverage of the business’s/product’s programs, events. • Exposure of taking a Brand International.

Required Skills and Experience :

10 - 15 Years of experience. Strong analytical skills, combined with an aptitude for evaluating innovative opportunities. Superior Verbal and Written Communication Skills Ecommerce experience

Preferred:  

US Visa US and International Market Exposure Experience in consumer product industry into luxury. MBA with specialization in Marketing from a reputed Business school

Other Details

Keywords : . Industry : Internet/Ecommerce Employement Type : PERMANENT

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