Senior General Manager

2 weeks ago

Lucknow, Uttar Pradesh, India CHANDIGARH UNIVERSITY Full time

Job Description – Senior General Manager (Admissions)

Location: Lucknow Campus

Department: Admissions

Job Overview:

The Senior General Manager (SGM) – Admissions will be responsible for strategizing, planning, and executing the overall admission process for the Lucknow campus. This role involves managing outreach initiatives, driving student enrollments, leading a team, and ensuring the successful execution of admission targets. The SGM will also focus on market expansion, institutional partnerships, and enhancing the university's brand presence in the region.

Key Responsibilities:

1. Admission Strategy & Planning

  • Develop and implement comprehensive admission strategies to achieve enrollment targets.
  • Analyze market trends, competitor strategies, and student preferences to optimize admission campaigns.
  • Design and execute innovative marketing and outreach programs to attract quality students.

2. Leadership & Team Management

  • Lead, mentor, and manage the admissions team to ensure high performance and productivity.
  • Conduct training sessions for admission counselors and outreach executives.
  • Set clear goals and performance metrics for the team, ensuring alignment with organizational objectives.

3. Outreach & Relationship Building

  • Establish and strengthen relationships with schools, coaching centers, consultants, and other educational institutions.
  • Represent the university at education fairs, seminars, and industry events to enhance brand visibility.
  • Develop strategic partnerships with key stakeholders to expand the university's reach.

4. Student Engagement & Conversion

  • Oversee the student counseling process to ensure a smooth admission experience.
  • Develop lead generation and follow-up mechanisms to improve conversion rates.
  • Monitor and enhance the student application process for efficiency and effectiveness.

5. Marketing & Brand Promotion

  • Collaborate with the marketing team to design digital, print, and offline campaigns.
  • Drive digital outreach strategies, including social media engagement and online promotions.
  • Ensure all promotional activities align with the university's brand image and vision.

6. Data Analysis & Reporting

  • Monitor key admission metrics, prepare reports, and present insights to senior management.
  • Track ROI on outreach efforts and suggest improvements for better efficiency.
  • Implement CRM tools for better lead tracking and student engagement.

7. Compliance & Process Optimization

  • Ensure all admission processes comply with university policies and regulatory guidelines.
  • Streamline admission procedures to enhance efficiency and reduce bottlenecks.
  • Maintain transparency and integrity in all student interactions and admission decisions.

Email:

M: 81469-32000

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