Paid Ads Specialist

3 weeks ago


india Impulsyn Full time
Job Description
We are currently looking for an Paid Ads Specialist to take responsibility for the entire customer acquisition process through paid marketing channels worldwide.

What will you do?

  • Manage and execute the B2B data-driven paid marketing strategy focused on wellness professionals.
  • Create paid marketing strategy & set up KPIs in cooperation with Marketing Team Lead and CRO.
  • Launching, monitoring, optimizing and results reporting of all Paid Marketing channels (Facebook, Instagram, LinkedIn Ads & Google Ads)
  • Continuously maximize marketing investment, foster testing and find new ways to expand and scale campaigns on both existing and new platforms
  • Cooperate with Content Specialists and graphic designers with the responsibility of ensuring consistent communication strategy

Requisitos
  • 4+ years of relevant experience with extraordinary achievements, ideally in international, high-growth environments, and in a “hands-on” role.
  • Proven track record in managing and executing B2B paid marketing strategies that have a direct impact on company revenue.
  • Advanced knowledge of Paid Social and Google Ads optimization techniques and targeting strategies, bidding models and ad units across different ad platforms.
  • Proven data-driven analytical thinking and knowledge of channel-specific metrics and KPIs like CPA, CPL, CAC
  • Proactive attitude and independent person
  • Affinity for the startup, fitness and technology ecosystem-
  • Languages: English (fluent).


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