Digital Marketing Manager

3 weeks ago

Ernakulam, India Godspeed Immigration And Study Abroad Full time

About the Role

We are seeking an experienced and results-driven Digital Marketing Manager / Performance Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for strategising, executing, and optimising multi-channel campaigns to drive lead generation, engagement, and brand growth.

Key Responsibilities

  • Lead Generation & Performance Marketing

  • Plan, execute, and monitor lead generation campaigns across Google, Meta, Instagram, and other platforms.

  • Ensure daily lead targets are met within the specified budget.

  • Provide daily spend analysis reports and weekly campaign ROI reports.

  • Campaign Management & Optimisation

  • Manage and optimise Google Ads, including YouTube video campaigns.

  • Promote YouTube videos through Google Ads and Meta platforms.
  • Regularly update, monitor, and optimise campaigns for improved reach and conversions.

  • Add and manage funds for Meta & Google Ads campaigns.

  • Analytics & Reporting

  • Use GA4 for detailed campaign analysis and performance tracking.

  • Conduct competitor audits and submit monthly performance reports.

  • Submit leads and IVR reports periodically.

  • SEO & Content Management

  • Oversee SEO strategies to enhance website visibility and ranking.

  • Manage website backend submissions and regular updates.
  • Ensure postings on all platforms (Meta, Google, YouTube, etc.) are consistent and engaging.

  • Create and manage daily posting link templates.

  • Creative & Engagement

  • Collaborate with the creative team to develop engaging ad creatives and videos.

  • Manage WhatsApp broadcasting for marketing communication and lead nurturing.
  • Drive audience engagement through innovative digital campaigns.

Requirements

  • Bachelors degree in Marketing, Business, or a related field. Master's preferred.
  • Minimum 5+ years of proven experience in digital marketing and performance campaign management.
  • Strong knowledge of Google Ads, Meta Ads, YouTube Ads, and Instagram Ads.
  • Proficiency in GA4, SEO practices, GMB performance analysis, and digital reporting tools.
  • Demonstrated ability to handle budgets, optimise campaigns, and deliver measurable results.
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to work independently and manage multiple projects simultaneously.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a dynamic and growth-oriented team.
  • Exposure to the latest tools and trends in digital marketing.
  • Career growth and learning opportunities.Role & responsibilities

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