Lead - Field Research & Analysis

2 weeks ago


Connaught Place, India LeadSquared Full time

Job Title: Lead Field Research & Analysis (Strategy team) Location : Delhi or Mumbai Job Description: LeadSquared is actively seeking a seasoned professional to join our strategy team in the role of Lead Field Research & Analysis. As a key contributor, you will play a critical role in shaping our product strategy and market positioning through in-depth research, analysis, and strategic insights. You'll start as an individual contributor but eventually build a team under you as manager. Responsibilities : 50 customer demos/surveys per quarter, in current and potential new markets. 60% in field, 40% in office. Conducting comprehensive product research meetings (in the field, in person) to understand market trends, customer needs, and competitive landscapes. Deriving actionable insights from field primary and secondary research data to inform strategic decision-making. Calculating market size, identifying growth opportunities, and providing strategic recommendations. Creating Go-to-Market (GTM) strategies based on thorough market analysis and customer feedback. Owning and developing strategic decks and outputs for internal and external stakeholders. Leading other strategic research programs to enhance our understanding of market dynamics. Collaborating closely with cross-functional teams to ensure alignment of research findings with business goals. Requirements : 3-6 years of experience in strategic roles, with a focus on in-field primary research & analysis. Proven expertise in conducting in-depth market research and deriving actionable insights. Strong analytical skills with an excellent hold on Excel for data analysis and visualization. Experience in creating and implementing Go-to-Market (GTM) strategies. Ability to work independently in an individual contribution role, demonstrating self-motivation and initiative. Excellent communication and presentation skills to convey complex ideas and insights to diverse stakeholders.


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