Ad Sales Business Head MPCG

1 month ago

india Dainik Bhaskar Group (दैनिक भास्कर) Full time

About Dainik Bhaskar Group:

 

Dainik Bhaskar is the world's 3rd largest print media company  & the largest news media group in India by circulation. It publishes newspapers in 3 Indian languages across 12 Indian States with 65 print Editions with 6.6 crore total readerships. Its flagship brand in Hindi language is Dainik Bhaskar, Divya Bhaskar in Gujarati language and Divya Marathi is Marathi language newspaper.

 

In FY 18-19, DB Corp recorded revenue of around USD 350 Million  with PAT of around USD 40 Million .

 

The group employs 2700 journalists throughout the country for its news gathering operations which makes for more than 25% of its total workforce of around 10,000 employees.

 

DB Corp also has a significant presence in the Radio and Digital Media segment. Our radio brand, 'My FM 94.3', which currently operates from 30 stations in 7 States, is growing rapidly and aggressively. Its digital presence is widespread with 9 portals for rapidly expanding digital audiences and 4 actively downloaded mobile applications.

 

Our 'new launches' have been taken up as case studies by leading management institutes in India, such as Indian Institute of Management (IIM Ahmedabad) - for Ahmedabad Edition launch, Indian Institute of Management (IIM Bangalore)  - for Aurangabad Edition Launch in Marathi Language and Mudra Institute for Communication- Jaipur Edition launch. Further, Marico Foundation, London, has published our growth and innovative marketing techniques in a book to illustrate how Dainik Bhaskar Group radically turned around the marketing of Indian language newspapers and achieved # 1 position from Day 1 of the launch.

 

The group also has interests in Power, Textile and Real Estate  businesses and owns one of the largest malls in central India and one of the finest schools in the country.

 

About the Role: Business Head, MPCG (Rural Market)


Overview:

As the Business Head for Print Advertisement Sales, you will be responsible for leading and overseeing all aspects of the print advertising sales department within our media organization for our emerging market of MPCG ,  Your primary focus will be on generating revenue through the sales of advertising space in our print publications, ensuring consistent growth and profitability.


Job Responsibilities 

  • Develop and execute strategic plans to penetrate and expand our presence in emerging markets.
  • Develop and implement strategic plans to achieve revenue targets, market share growth, and overall business objectives.
  • Responsible for setting sales targets, identifying key market segments in EMM, and creating innovative approaches to attract advertisers.
  • Identify emerging trends, opportunities, and explore them.
  • Identify and pursue new revenue streams, partnerships, and business opportunities to expand the print media portfolio.
  • Foster relationships with key stakeholders including advertisers, agencies, and industry associations.
  • Lead the Emerging Market sales team in prospecting, pitching, and closing deals with advertisers and sponsors.
  • Develop and execute sales and marketing strategies to maximize advertising revenue.
  • Analyze market data, audience demographics, and reader preferences to foster revenue
  • Negotiate favorable deals with advertisers, agencies, and local partners to maximize revenue potential.


Qualifications and Skills:

· MBA Sales and Marketing from a good B School 

· Proven experience 15 in a senior management role

· Demonstrated track record of successfully leading teams and driving business growth.

· Excellent communication, negotiation, and interpersonal skills.

· Analytical mind set with proficiency in analysis.

· Experience in FMCG/Telecom/Insurance will be preferred.


Working Conditions:

· Fast-paced environment with tight deadlines and evolving priorities.

· Regular interaction with cross-functional teams, external partners, and industry stakeholders.

· Extensive Travel will be required.

· Willing to relocate to Bhopal with Family 


Job Location: Bhopal (MPCG State Office)


Reporting to: COO MP

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