Digital Marketing Manager
1 week ago
Responsibilities-
Own the performance marketing strategy on Instagram & Google to optimise conversions & customer acquisition on the website
Develop and manage paid search, shopping, display & other performance-based marketing initiatives on google
Create well researched campaigns on meta (instagram), leveraging the right-fit audience, creatives & bidding strategy
You will be responsible for identifying relevant target audience and ideating and executing paid acquisition campaigns end to end on multiple platforms
Conduct thorough keyword research and competitive analysis to optimise campaign targeting and content strategies
Manage advertising budgets, ensuring efficient allocation across channels and product groups and monitoring of spends to achieve the desired results
Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, ROI, and customer acquisition costs using analytical tools such as Google analytics and use data-driven insights to adjust strategies, allocate budgets effectively, and improve campaign performance on a daily basis
Prepare regular reports and presentations that highlight campaign performance, key insights, and recommended actions.
Collaborate with creative and content teams to develop compelling ad creatives and landing page experiences.
Continuously A/B test ad copy, visuals, and landing page elements to improve conversion rates.
Integrate performance marketing efforts with search engine optimization (SEO) and search engine marketing (SEM) strategies to create a holistic approach to online visibility
Good to Have -
3 years plus experience in Performance Marketing across Meta (Instagram) & Google
Prior experience in performance marketing of product based ecommerce companies
Experience in data analysis and using analytical tools such as Shopify & Google Analytics
CTC - Upto Rs. 12L (Basis last drawn)
Location - Worli, Mumbai
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