Search Associate

3 weeks ago

india Booth and Partners Pte Ltd Full time
Job Description

This is a remote position.

About the Client: 
At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.
Job Summary:
The Senior Executive/Associate, Search is accountable for supporting the development of search strategy and ongoing optimizations for select group of accounts. In addition, at the time of execution, this role is responsible for leading the process of getting the campaign live and running correctly following all internal standards and processes.
The goal of the Senior Executive/Associate is to gain more experience with complex, multi-channel strategy and execution across a variety of platforms and to learn more about their accounts and other elements of the larger plan in place.
Responsibilities: 
 Internal
• Assist with developing client search strategies, integrating search campaigns into clients’ overall media plan
• Assist with developing campaign goal projections/forecasting based on historical performance and future campaign initiatives
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Support in-platform maintenance and optimizations
• Support regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Assist with developing keyword lists, setting budget levels, writing ad creatives, testing landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Manage relationships with search engine partners
• Exhibit the ability to anticipate and solve problems
Customers
• Drive high-value customers to interact with our clients’ products and services
• Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
Market Knowledge
• Keep pace with search engine and PPC industry trends and developments
• Foundational understanding and knowledge across digital media landscape and where paid search intersects
Requirements
  • 2+ years experience in a digital marketing environment, agency and/or client experience
  • 1+ years experience with paid search platforms
  • Must have Fiber Optic internet with at least 25 Mbps bandwidth
  • Must have a backup desktop or laptop with the latest OS
  • Must be able to work from 11PM-8AM

Knowledge
  • Agency knowledge
  • B2B Marketing – Client Knowledge
  • B2B Marketing – Industry
  • B2B Marketing – Media Activation
  • B2B Marketing – Media Planning
  • B2B Marketing – Vendor landscape

Skills
  • Active listening
  • Ad platforms: Google/YouTube, Microsoft Ads
  • Analytics platforms: Google Analytics, Adobe Analytics
  • Challenge mediocrity
  • Commercially astute
  • Eye for detail
  • Organized
  • Other platforms: Asana, Basis, Nexelus
  • People management
  • Presentation skills
  • Prioritizing
  • Problem-solving
  • Solutions oriented
  • Stakeholder management
  • Storytelling
  • Upwards management

Benefits
WHAT WE OFFER:
✔ Great Place to Work-Certified Company
✔ Premium HMO
✔ Holistic employee experience
✔ Work-from-home and hybrid work setup
✔ Rewards and incentives
✔ Monthly engagement activities
✔ Career advancement opportunities
✔ Paid referral program

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