Field Marketing Head

24 hours ago


tamil nadu, India Annachy (by Saravana Stores) Full time
Job Title : Field Marketing Head
Role Overview :
We are seeking an experienced Field Marketing Head to lead and manage a team of Field Marketing Executives. The role focuses on executing BTL (Below The Line) marketing activities to drive brand awareness and customer acquisition for our e-commerce app, with a strong emphasis on offline marketing strategies.
Key Responsibilities : BTL Marketing (Below The Line) :
Community Marketing : Organize events in apartment complexes, residential societies, and local markets to directly engage with customers and promote app downloads.
Pamphlet Distribution : Oversee the creation and distribution of flyers, brochures, and pamphlets in target areas, including door-to-door campaigns.
In-Store Promotions : Coordinate with retail outlets or pop-up stalls to promote the app and encourage customers to download and use it, leveraging incentives like discounts or free products.
Sampling and Demonstrations : Organize product demos and sampling activities in local grocery stores, supermarkets, and malls, focusing on getting the app in the hands of potential users.
Local Activations : Plan local activations such as roadshows, mobile vans, and street plays to engage potential customers in person.
Field Marketing Team : Lead and manage a team of Field Marketing Executives, setting targets for app installs and performance metrics.
Customer Feedback & Insights : Gather insights and feedback from offline marketing campaigns and field activities to refine strategies and improve engagement.
Team Supervision & Development : Oversee the Field Marketing Executives, ensuring targets are met, and their activities are aligned with marketing goals. Offer coaching, performance tracking, and regular feedback.
Reporting : Provide detailed reports on the progress and effectiveness of BTL campaigns, and communicate insights to the management team.
Qualifications : Education : Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience : 2+ years in field marketing, sales, or a supervisory role, with direct experience in executing offline BTL marketing strategies. B2C sales.
Skills :
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Proficiency in MS Office and relevant marketing software.
Fluency in Tamil (reading and writing).
Strong understanding of offline marketing techniques and consumer engagement strategies.
What We Offer : Competitive salary with performance-based incentives.
Opportunity to spearhead offline marketing initiatives and make a tangible impact on brand growth.
Travel : 100% (This is a field-based role.)

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    Job Title : Field Marketing Head Role Overview : We are seeking an experienced Field Marketing Head to lead and manage a team of Field Marketing Executives. The role focuses on executing BTL (Below The Line) marketing activities to drive brand awareness and customer acquisition for our e-commerce app, with a strong emphasis on offline marketing...


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