Digital Marketing

3 weeks ago

Ernakulam, India Growth Associates Full time

Job Title:
Performance Marketing Executive

Company:
Softroniics

Location:
Calicut

Experience:
Freshers and upto 1 year of experience

Employment Type:
Full-time

Salary:
18, ,000

About Us

Softroniics is a fast-growing software training institute in Kerala, committed to helping students and professionals upskill in emerging technologies. We're seeking a Performance Marketing Executive who can elevate our paid marketing efforts to the next level.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and YouTube Ads.
  • Set up and manage lead generation, retargeting, and conversion-focused campaigns.
  • Monitor and analyze KPIs (CPL, ROAS, CTR, Bounce Rate, etc.) to improve campaign performance.
  • Work closely with the content team and design team to develop compelling ad creatives, ad copies, and landing pages.
  • Optimize campaigns using A/B testing, audience segmentation, custom funnels, and conversion tracking.
  • Utilize tools such as Google Analytics, Google Tag Manager, and Facebook Pixel to monitor user behavior and track conversion events.
  • Maintain dashboards and generate weekly/monthly reports on campaign performance and ROI.
  • Collaborate with the sales team to ensure ad leads are relevant, nurtured, and converted.
  • Stay updated on the latest trends and platform updates to propose new campaign strategies.

Requirements

  • Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
  • Strong understanding of Google Analytics, Google Tag Manager, and Facebook Pixel.
  • Ability to direct the content team to write persuasive ad copy and communicate creative direction effectively to designers.
  • Familiarity with landing page optimization, heatmaps, and basic funnel design.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Good communication skills and ability to work cross-functionally.
  • Experience in the education or training sector is a bonus.

Preference will be given to candidates with the following:

  • Certification in Google Ads and Meta Blueprint.
  • Experience with email marketing automation tools (Mailchimp, HubSpot, etc.).
  • Knowledge of SEO and organic traffic strategy (not mandatory, but a plus).

Why Join Softroniics?

  • Be part of a fast-scaling and impact-driven edtech brand.
  • Work with a dynamic team where your ideas matter.
  • Play a key role in transforming lives through education.
  • Great learning environment with career growth opportunities.

How to Apply:

Apply by sending your resume to

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